EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
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Question
Chapter 8, Problem 2EE
Summary Introduction
To determine:
If I have started a major organizational project or initiative.
Introduction:
Start-up of an organization with a major business plan and a vast idea.
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1- A marketing team is working on specific marketing activity planning, who will do those activities and how, and what resources will be needed. Which part of the marketing plan does this best describe?
Developing the mission statement
Situation analysis
Marketing strategy
Marketing implementation
2-
Which of the following is the best example of a good strategic goal (according to professor and marketing plan directions)?
Increase sales per square foot by 5% in the next 6 months.
Get a 25% market share.
Increase profitability.
Get more people to try our new product.
3-
Which is most true about marketing?
Marketing should be an organization-wide focus on customers.
Marketing is most effectively thought of as an organizational department that just handles advertising and sales.
Marketing is only used to take advantage of people.
Marketing can only be used for tangible products.
4-
Which is the best example of using the…
The goal of this exercise is to demonstrate your understanding the three phases of the strategic marketing process; planning, implementation, and evaluation.
Read the description of the marketing action and then match it to the appropriate stage of the Strategic Marketing Process.
Situation analysis
Executing the
marketing program
Designing the
marketing program
Market-product
focus and goal
setting
4
Marketing program
5
6
Acting on deviations
2
3
Defining precise
tasks,
responsibilities, and
deadlines
8
Obtaining resources
Comparing results
with plan to identify
deviations
9
Match each of the options above to the items below.
As the sales for digital cameras has increased, the sales for traditional film and film camera has declined
Managers at Kodak select which products will be directed toward which customer for each of its strategic business units
3
Kodak managers select the marketing mix (4Ps) and related budget for each of its strategic business units
Managers for the digital…
Strategic planning plays a pivotal role in the long-term success of businesses and organizations. It involves setting overarching goals, defining a clear vision, and formulating comprehensive strategies to achieve these objectives. A well-crafted strategic plan provides a roadmap for decision-making and resource allocation, aligning the efforts of all team members toward a common vision. Furthermore, strategic planning facilitates adaptability in a dynamic business environment, enabling organizations to proactively respond to changes and seize new opportunities. Ultimately, it serves as a blueprint for sustained growth and competitive advantage.
Question: What is a key function of strategic planning for businesses and organizations?
a) Maximizing short-term profits
b) Setting vague and undefined goals
c) Providing a roadmap for decision-making.
d) Avoiding adaptability in a dynamic environment
Chapter 8 Solutions
EBK MANAGEMENT, LOOSE-LEAF VERSION
Ch. 8 - Prob. 1OTJVCCh. 8 - Prob. 2OTJVCCh. 8 - Prob. 3OTJVCCh. 8 - Prob. 1DQCh. 8 - Prob. 2DQCh. 8 - Prob. 3DQCh. 8 - Prob. 4DQCh. 8 - Prob. 5DQCh. 8 - Prob. 6DQCh. 8 - Prob. 7DQ
Ch. 8 - Prob. 8DQCh. 8 - Prob. 9DQCh. 8 - Prob. 10DQCh. 8 - Prob. 1EECh. 8 - Prob. 2EECh. 8 - Prob. 3EECh. 8 - Prob. 4EECh. 8 - Prob. 5EECh. 8 - Prob. 6EECh. 8 - Prob. 7EECh. 8 - Prob. 8EECh. 8 - Prob. 9EECh. 8 - Prob. 10EECh. 8 - Prob. 1SGBCh. 8 - Prob. 1EDCh. 8 - Prob. 2EDCh. 8 - Prob. 3EDCh. 8 - Prob. 1CFCACh. 8 - Prob. 2CFCACh. 8 - Prob. 3CFCA
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