Walt Disney Company has four major strategic business units: movies (including Pixar and Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store), and television (the ABC/ Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix based on your knowledge of them.
Management, Loose-Leaf Version
Management, Loose-Leaf Version
Solutions
Walt Disney Company has four major strategic business units: movies (including Pixar and
Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store),
and television (the ABC/ Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix
based on your knowledge of them.
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