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Walt Disney Company has four major strategic business units: movies (including Pixar and Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store), and television (the ABC/ Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix based on your knowledge of them.

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Management, Loose-Leaf Version

13th Edition
Richard L. Daft
Publisher: South-Western College Pub
ISBN: 9781305969308

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BuyFindarrow_forward

Management, Loose-Leaf Version

13th Edition
Richard L. Daft
Publisher: South-Western College Pub
ISBN: 9781305969308
Chapter 8, Problem 7DQ
Textbook Problem
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Walt Disney Company has four major strategic business units: movies (including Pixar and

Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store),

and television (the ABC/ Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix

based on your knowledge of them.

Summary Introduction

To determine:

Placing each strategic business units of Disney on a BCG matrix.

Introduction:

The BCG matrix is a growth share matrix that is designed to help with long-term strategic planning. These strategies are strategies to help business consider growth options by deciding on certain important factors such as where to invest, discontinue or develop products based on the existing product portfolio.

Explanation of Solution

Given information:

Question on BCG matrix.

Disney theme parks and Disney televisions are both in the star's category where they are high market growth potential and a high market share in these products over the world. Disney is located in many countries around the globe over that these2 products are doing substantially great. Here is where Disney sees a profitable future. They are considered to be stars because they are the SBU's that will drive the future growth of Disney...

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