BuyFind

Management, Loose-Leaf Version

13th Edition
Richard L. Daft
Publisher: South-Western College Pub
ISBN: 9781305969308
BuyFind

Management, Loose-Leaf Version

13th Edition
Richard L. Daft
Publisher: South-Western College Pub
ISBN: 9781305969308

Solutions

Chapter
Section
Chapter 8, Problem 7DQ
Textbook Problem

Walt Disney Company has four major strategic business units: movies (including Pixar and

Touchstone), theme parks (Walt Disney World and Disneyland), consumer products (the Disney Store),

and television (the ABC/ Disney Television Group and ESPN). Place each of these SBUs on the BCG matrix

based on your knowledge of them.

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Chapter 8 Solutions

Management, Loose-Leaf Version
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