Chapter 8, Problem 8.1PQ1

Summary Introduction

To explain:

The factors that influence the daily buying choices of the persons.

Introduction:
Consumer refers to that person who buys the product form the seller for which the amount of money gives as compensation to him. Consumer buys the product for self consumption and doesn’t sell the product further.

Answer to Problem 8.1PQ1

Solution:

The factors which influence the daily buying choices are as follows:

• Different types of market strategies,
• Age, occupations, and economic status,
• Fashion and trend.

Explanation of Solution

Given information:

The there are many factors which affect the daily buying choices of person.

• The different types of marketing strategies are used by the sellers in the market which influence to the persons and affect their buying choices.
• The age is a major factor in this context as people has the different choices at the different life stages. The occupation and economic status are something according to which one have to get to carry which affect the buying behavior of individual.
• Fashion and trend changes with change in time. It is the major factor which influence to people to buy according to the fashion and trend.