MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
17th Edition
ISBN: 9780134518282
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 8, Problem 8.6CTE
Summary Introduction
To discuss: The ways Company D expanded its product mix.
Differentiation strategy is the system that means to recognize a goods or services from other comparable goods, presented by the rivals in the market.
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MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing
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