MARKETING:CORE
MARKETING:CORE
8th Edition
ISBN: 9781260711455
Author: Kerin
Publisher: RENT MCG
Question
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Chapter 8.1, Problem 8.1LO
Summary Introduction

To discuss: The meaning and usage of market segmentation.

Introduction:

It is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.

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