Introduction to Information Systems: Seventh Edition
Introduction to Information Systems: Seventh Edition
7th Edition
ISBN: 9781119362913
Author: Rainer
Publisher: John Wiley & Sons Inc
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Chapter 8.3, Problem 8.5.2ITA

Explanation of Solution

Impact of wireless technologies on various companies:

Companies follows some ways to attract the customers and advertise their products. They started trying to find the better way to advertise their products. Some companies follows the strategies of attracting customers by means of cell phone. This strategies were followed in order to effectively reach and engage the customers.

Advertises seems benefits in reaching the rural consumers though mobile phone. Wireless technology has aided Unilever’s marketing campaign which helps them to advertise over 8 million of customers...

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