MARKETING LL + CNCT+ ACCESS CODE
MARKETING LL + CNCT+ ACCESS CODE
13th Edition
ISBN: 9781259949180
Author: Kerin
Publisher: MCG
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Chapter 8.6, Problem 8.12LR
Summary Introduction

To determine: The way to make a lost-horse forecast.

Introduction:

The process of making the future predictions based on the past and present data and mostly based on trend analysis is known as forecasting.

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What role does forecasting play in long-term planning, and what are some effective forecasting techniques?
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