![Marketing: Real People, Real Choices (9th Edition)](https://www.bartleby.com/isbn_cover_images/9780134292663/9780134292663_largeCoverImage.gif)
Marketing: Real People, Real Choices (9th Edition)
9th Edition
ISBN: 9780134292663
Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 9, Problem 10QA
Summary Introduction
To ascertain: The important things marketers should know about package labeling.
Introduction:
Product Labeling: It is one of the main features in marketing which helps in communicating the benefits and necessary messages which includes ingredients, nutrients, uses, etc. about the product. It is very helpful in the sale of the product because it provides all the necessary information a customer needs and also shows how to use the product and how to dispose it off.
Expert Solution & Answer
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Students have asked these similar questions
What objectives do product labels fulfill?
What are the objectives of product labelling ?
Is the brand properly positioned?
Chapter 9 Solutions
Marketing: Real People, Real Choices (9th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What role do packaging design and labeling play in marketing and branding?arrow_forwardWhat is the relationship between branding, labeling, and packaging, and how should these be managed over the product lifecycle?arrow_forwardWhat role does packaging play in product marketing, and how can different types of packages impact consumer perceptions and purchasing decisions?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational PublishingFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningFoundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9781285193946/9781285193946_smallCoverImage.gif)
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning