Chapter 9, Problem 1CC

Explanation of Solution

User engagement in the Facebook:

• Facebook is used to collect information about the past.
• Users of Facebook tend to store more historical information which includes birthplace, event, memories and connections.

User engagement in the Twitter:

• Twitter tends to collect more information about the present.
• Based on current situation and user opinion they are allowed to tweet information.
• The user is allowed to tweet their opinion within and about 140 words.

User engagement in the google:

• Google is used only when the contents are known to its user.
• It is used to result or present data to the user based on the requirement that is searched.

User engagement in the Pinterest:

• Pinterest is used to collect information about the future.
• Users of Pinterest are allowed to upload, save, sort and manage images through pins.
• User posts images, and the contents are inferred to seek what its users are required in future.

Reason for Pinterest model is valuable to marketers other Facebook, Google and Twitter:

• The reason for Pinterest being more valuable to the marketers is that they collect information about what is required by its user in the future...