MARKETING: REAL PEOPLE...ACCESS >CUSTOM
10th Edition
ISBN: 9780136539940
Author: Solomon
Publisher: PEARSON C
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Chapter 9, Problem 2QA
Summary Introduction
To ascertain: Reasons for considering quality as an important product strategy objective are to be determined along with the dimensions of product quality and the way E-commerce affected the need for quality product objectives
Introduction:Quality products play an important role in gaining customer satisfaction and loyalty and lower the risk and cost of faulty goods. They are also good for the reputation and growth of a company.
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Why is quality such an imponant product strategy objective? What are the dimensions of product quality?How has e-commerce affected the need for qualityproduct objectives?
Why is quality such an important product strategy objective? What are the dimensions of product quality?how has e-commerce affected the need for qualityproduct objectives?
Explain what product differentiation means and how it is used? In what market structures is it useful? Why?
Chapter 9 Solutions
MARKETING: REAL PEOPLE...ACCESS >CUSTOM
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