Chapter 9, Problem 8DQ

Explanation of Solution

Interest of marketers in social media:

The below are the reasons why marketers are much interested in social media:

• It allows the products of their marketers being reached among wide range of peoples rather than a focused group of peoples.
• The actual product can be delivered directly to the end-users in the actual form without being forged.
• Marketers can research in real time how the products have been reached with its customer...