Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 9.2, Problem 9.2LO
Summary Introduction

To discuss: The 5 levels included in targeting and segmenting markets.

Introduction:

It is an action of segregating the business market or a broad customer, usually includes the potential and existing customers, into a sub-set of consumers (termed as segments) on the basis of few kinds of shared features.

Blurred answer
Students have asked these similar questions
Identify the five steps involved in segmenting andtargeting markets
Describe how do you go about segmenting the market ?
What are the bases for Segmenting Business Markets?