EBK OPERATIONS MANAGEMENT
EBK OPERATIONS MANAGEMENT
11th Edition
ISBN: 8220103630726
Author: RENDER
Publisher: PEARSON
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Chapter A, Problem 11DQ

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11. The expected value criterion is considered to be the rational criterion on which to base a decision. Is this true? Is it rational to consider risk?

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QUESTION 1 Sofyan is thinking about producing a new product for his company. If the market were favorable, he would get a return of RM100,000, but if the market were unfavorable he would lose RM40,000. He estimates that the probability of a successful market is 0.5. Sofyan also considering doing a survey to gather additional information about the market. The cost of the survey is RM4,000. Furthermore, the revised probability for a favorable market given the survey result is positive is 0.73. The probability of a favorable market given that the survey result is negative is 0.22. The probability that the survey will result in a positive market is 0.55. a) Draw a decision tree to represent the above problem. b) Determine the optimal decision that Sofyan should make. c) Compute the expected value of sample information and explain the value obtained.
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