What is change management?

Change management is a process that helps organizations transition from one state to another. It involves developing a plan to manage the people, process, and technology changes that occur during a transition. Change management also includes assessing the impact of change on employees, customers, and other stakeholders.

Importance for change management

Change management is also an innovation process that aims to improve enterprise by developing and implementing new ideas, technology, and resources. It helps organizations keep pace with the ever-changing work environment and improve their performance. Many times, change management is confused with innovation or project management. However, change management is an innovative process that should be followed during any type of change – be it an innovative project or a change in the way work is done daily.

Change management is a process where management tries to strike a balance between employees and smooth workflow within the organization. The change management approach introduces innovative ideas necessary for growth to achieve high productivity. It is important to have a sound and effective system for achieving goals in an organization. So, by change management, a company takes initiatives to create healthy competition with market competitors. Change management approaches new ideas and skilled opinions and encourages employees to understand their new job responsibilities.

Change management aims to create task-oriented work that employees must execute and present innovatively. It shows how an employee can work effectively and efficiently by designing and giving new shape to work. Change management can work at various levels with various ideas to shape a business for growth. It is known for the overall betterment of the organization, which helps employees understand how to execute work such as planning, implementing, reinforcing, and putting ideas into action.

Change management is the process of leading an organization through change. Change management aims to minimize the negative impact of change on the organization and its employees while maximizing the positive benefits of change. Change management includes both the technical aspects of change (such as changes to processes or technology) and the human aspects of change (such as changes to behavior or culture).

An Image of a Logo of Change Management System
Figure 1: An Image of a logo of a change management system.
CC-BY 2.0 | Image Credits: https://commons.wikimedia.org/ | Alan O'Rourke

Benefits of change management

Organizations today are under constant pressure to change and adapt to survive and thrive. Change is a necessary part of any organization's journey, but it can also be a source of stress and anxiety. Proper change management is essential to ensuring that organizational changes are successful and result in positive outcomes. The following are the benefits of change management:

Smooth and efficient transition

Change management ensures a smooth and efficient transition when changes are implemented within an organization. Having a solid plan in place can avoid disruptions and ensure that everyone is on the same page.

Improved communication

Change management also improves communication within an organization. When everyone is aware of the changes taking place, it minimizes confusion and allows for a more open dialogue.

Greater employee buy-in

When employees are involved in the change management process, they are more likely to buy into the changes being made. This increases the chances of successful implementation and ensures that everyone is working towards the same goal.

Reduced stress

Change can be a stressful time for everyone involved. However, with change management in place, the stress and anxiety associated with change can be greatly reduced.

Increased productivity

Change management can also lead to increased productivity within an organization. By having a plan in place, you can minimize disruptions and ensure that everyone is aware of their roles and responsibilities.

An image showing building steps of change management, keeping time and performance on the X-axis and Y-axis.
Figure 2: An image showing building steps of change management, keeping time and performance on the X-axis and Y-axis.
CC-BY 2.0 | Image Credits: https://medium.com

Types of change management

There are different types of change management approaches that organizations can adopt. Four common types of change management are:

Transformational change management

Transformational change management is a change that reshapes businesses and their processes entirely. In other words, it is the radical change in an organization's working culture. This can be a result of uncertain changes in the market or environmental factors.

Developmental change management

Under developmental change management, organizations improve the current business processes, performance standards, and methods. Various examples of this type of change management are improvements in simple work processes, an increase in sales, and team development.

Transitional change management

Under transitional change management, organizations entirely change the existing process with a new one. This change management is significantly challenging to implement for any organization and may lead to employee dissatisfaction.

Each of these change management approaches has its strengths and weaknesses, and organizations should carefully consider which one is best suited for their needs. Implementing any of these approaches requires careful planning and execution and a commitment from all levels of the organization.

Common Mistakes

Students generally get confused between change management and transformational management. They consider these terms the same but have different meanings. Transformational management may be understood as an approach wherein the company’s management tries to bring some sort of transformation in the organization by incorporating processes and other critical aspects related to operations. On the other hand, change management can be understood as an approach wherein the company’s management in an organization plans and introduces new methods, strategies, and processes.

Context and Applications

Change management is a fundamental topic in business and is important for other courses of study like:

  • Bachelors in Business Administration
  • Master of Business Administration (Human Resource Management-HRM)
  • Postgraduate Diploma in Management (HRM)
  • Diploma Course in Service Management in HRM

While studying change management, it is important to read the following topics to understand the topic better:

  • Innovation process
  • Management
  • Innovation networks
  • Strategic management
  • Organizational change

Practice Problems

1. What is the main purpose of change management?

  1. To avoid disruptions
  2. To ensure that everyone is aware of their roles and responsibilities
  3. To reduce stress
  4. To improve communication

Answer: a

Explanation: The main purpose of change management is to avoid disruptions and ensure that everyone is on the same page.

2. Which is not the benefit of change management?

  1. Improved communication
  2. Reduced stress
  3. Increased productivity
  4. Reduced costs

Answer: d

Explanation: While change management can reduce stress and increase productivity, it is not directly responsible for reducing costs. The main purpose of change management is to avoid disruptions through improved communication, reduced stress, and increased productivity.

3. Change management is needed at which level(s) of management in an organization?

  1. Top level of management
  2. Middle level of management 
  3. Lower level of management
  4. All of the above

Answer: d

Explanation: Change management is essential for a company's overall growth and success. The company may need to implement it at any and all levels of management as and when the situation arises.

4.  Which of the following type(s) of change management reshapes the business process entirely?

  1. Developmental change management
  2. Transitional change management
  3. Transformational change management
  4. All of the above

Answer: c

Explanation: Transformational change management reshapes the business process entirely due to environmental factors or changes in a market.

5. Which of the following type of change management replaces the existing business process with a new one?

  1. Transformational change management
  2. Developmental change management
  3. Transitional change management
  4. None of the above

Answer: c

Explanation: Transitional change management completely replaces the existing business process of a company with a new one.

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