Created through a "student-tested, faculty-approved" review process with over 2,000 students and faculty, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. BUSN delivers all the topics found in lengthy Introduction to Business texts, but provides this content in a streamlined, riveting, less cluttered design that captivates students and saves you valuable time with powerful integrated resources. CengageNOW is now offered with BUSN.Written by experienced business instructors in touch with the needs of today's instructors and students, this edition provides a more student-focused, less linear, proven learning model. It addresses all core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on business communication.Students stay on top of the timeliest developments with the book's well-balanced presentation and wealth of supplements, including CourseMate, an interactive teaching and learning solution. All supplements are tightly integrated with the seventh edition of BUSN to ensure that students master critical communication skills and chapter concepts. Keep all students motivated and excited about business today, no matter what their major, with the powerful, unique approach and resources found in BUSN.