The Seagull Tenth Edition-the value version of the original text-includes the entire text of the regular edition in a two-color format with fewer images and smaller trim size at an unbeatable price. Best of all, the Seagull Edition is supported by the same rich ancillaries that we offer with the regular edition, including a free Coursepack for Blackboard and other learning management systems. 

Each chapter begins with a set of learning objectives and a one-question quiz about a topic from the chapter. The authors use the answer to the quiz as a departure point to explain the key ideas that the chapter will cover and to highlight how sociology challenges students’ explanations about the way the world works. New quizzes in the Tenth Edition explore topics such as the rise of big data, the influence of Facebook on the self-esteem levels of young adults, and why Mafia members commit crimes. 

Each chapter in Introduction to Sociology follows the same consistent four-part structure: First, the authors introduce the basic concepts before discussing sociological theory. They then turn their attention to current research and finally wrap up by exploring unanswered questions that face sociologists today. This thoughtful, consistent organization-coupled with learning objectives, Concept Checks, and Big Picture concept maps-helps students cut to the chase and master the core concepts.  

Full-page infographics in every chapter zoom out to show students how the United States compares to other countries and regions on key indicators such as incarceration rate, maternity leave, voter participation, and religious affiliation. New interactive online versions of the infographics feature integrated assignments and encourage critical thinking by challenging students to connect each figure to "Big Picture" sociological concepts.  

Norton's new formative, adaptive learning tool personalizes quiz questions in an engaging game-like environment to help students master the learning goals outlined in each chapter of Introduction to Sociology. The software strengthens students' critical-thinking skills with interactive questions, and embedded ebook links make it easy for students to review concepts from the text. Used as a pre-lecture tool, InQuizitive helps students come to class better prepared to apply the sociological concepts from the reading. Instructors can track progress at an individual level and use this information to guide personal mentoring or adjust upcoming lectures, assignments, and in-class activities.