The number-one question students of economics ask themselves is, "Why am I here, and will I ever use this?" Hubbard/O'Brien answers this question by demonstrating that real businesses use economics to make real decisions everyday. This is something all students can connect to, whether they're business majors or not, because students encounter businesses in their daily lives. By building from the specific example to the general case this text fosters student engagement. It delivers complete economics coverage using many fresh, lively, real-world examples from newspapers, magazines, Web sites, and professional journals from around the world.