Pearson eText Business in Action -- Instant Access (Pearson+) - 9th Edition - by Courtland Bovee,  John Thill - ISBN 9780135636459

Pearson eText Business in Action -- Ins...
9th Edition
Courtland Bovee, John Thill
Publisher: PEARSON+
ISBN: 9780135636459

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Chapter 2.2 - Economic SystemsChapter 2.3 - The Forces Of Demand And SupplyChapter 2.4 - The Macro View: Understanding How An economy OperatesChapter 2.5 - Money's Role In BusinessChapter 2.6 - Banking Institutions And ServicesChapter 2.7 - Thriving In The Digital Enterprise: FintechChapter 3 - The Global MarketplaceChapter 3.1 - Fundamentals Of International TradeChapter 3.2 - Conflicts In International TradeChapter 3.3 - International Trade OrganizationsChapter 3.4 - The Global Business EnvironmentChapter 3.5 - Forms Of International Business ActivityChapter 3.6 - Strategic Approaches To International MarketsChapter 3.7 - Thriving In The Digital Enterprise: Ai Assisted TranslationChapter 4 - Business Ethics And Corporate Social ResponsibilityChapter 4.1 - Ethics In Contemporary BusinessChapter 4.2 - Corporate Social ResponsibilityChapter 4.3 - Perspectives On Corporate Social ResponsibilityChapter 4.4 - Csr: The Natural EnvironmentChapter 4.5 - Csr: ConsumersChapter 4.6 - Csr: EmployeesChapter 4.7 - Thriving In The Digital Enterprise: The Ethics Of Artificial IntelligenceChapter 5 - Forms Of OwnershipChapter 5.1 - Sole ProprietorshipsChapter 5.2 - PartnershipsChapter 5.3 - CorporationsChapter 5.4 - Corporate GovernanceChapter 5.5 - Mergers And AcquisitionsChapter 5.6 - Strategic Alliances And Joint VenturesChapter 5.7 - Thriving In The Digital Enterprise: Big Data And AnalyticsChapter 6 - Entrepreneurship And Small-business OwnershipChapter 6.1 - The Big World Of Small BusinessChapter 6.2 - The Entrepreneurial SpiritChapter 6.3 - The Start-up Phase: Planning And Launching A new BusinessChapter 6.4 - The Growth Phase: Nurturing And Sustaining A Young BusinessChapter 6.5 - Financing Options For Small BusinessesChapter 6.6 - The Franchise AlternativeChapter 6.7 - Thriving In The Digital Enterprise: Machine Learning And Deep LearningChapter 7 - Management Roles, Functions, And SkillsChapter 7.1 - The Roles Of ManagementChapter 7.2 - The Planning FunctionChapter 7.3 - The Organizing FunctionChapter 7.4 - The Leading FunctionChapter 7.5 - The Controlling FunctionChapter 7.6 - Essential Management SkillsChapter 7.7 - Thriving In The Digital Enterprise: Cognitive AutomationChapter 8 - Organization And TeamworkChapter 8.1 - Designing An Effective Organization StructureChapter 8.2 - Organizing The WorkforceChapter 8.3 - Organizing In TeamsChapter 8.4 - Ensuring Team ProductivityChapter 8.5 - Fostering TeamworkChapter 8.6 - Managing An Unstructured OrganizationChapter 8.7 - Thriving In The Digital Enterprise: Taskbots And Robotic Process AutomationChapter 9 - Production SystemsChapter 9.1 - The Systems View Of BusinessChapter 9.2 - Value Chains And Value WebsChapter 9.3 - Supply Chain ManagementChapter 9.4 - Production And Operations ManagementChapter 9.5 - The Unique Challenges Of Service DeliveryChapter 9.6 - Product And Process QualityChapter 9.7 - Thriving In The Digital Enterprise: Industry 4.0 And The Smart FactoryChapter 10 - Employee MotivationChapter 10.1 - What Motivates Employees To Peak Performance?Chapter 10.2 - Explaining Employee ChoicesChapter 10.3 - Motivating With Challenging GoalsChapter 10.4 - Redesigning Jobs To Stimulate PerformanceChapter 10.5 - Reinforcing High-performance BehaviorChapter 10.6 - Motivational StrategiesChapter 10.7 - Thriving In The Digital Enterprise: Performance Management SystemsChapter 11 - Human Resources ManagementChapter 11.1 - Guiding The Human Side Of BusinessChapter 11.2 - Managing A Diverse WorkforceChapter 11.3 - Managing The Employment Life CycleChapter 11.4 - Developing And Evaluating EmployeesChapter 11.5 - Compensating And Supporting EmployeesChapter 11.6 - Understanding The Role Of Labor Unions In Today's Business WorldChapter 11.7 - Thriving In The Digital Enterprise: Workforce AnalyticsChapter 12 - The Art And Science Of MarketingChapter 12.1 - Marketing In A Changing WorldChapter 12.2 - Challenges In Contemporary MarketingChapter 12.3 - Understanding Today’s CustomersChapter 12.4 - Identifying Market OpportunitiesChapter 12.5 - Crafting A Marketing StrategyChapter 12.6 - The Marketing MixChapter 12.7 - Thriving In The Digital Enterprise: Marketing AnalyticsChapter 13 - Product Management And Pricing StrategiesChapter 13.1 - Characteristics Of ProductsChapter 13.2 - The New-product Development ProcessChapter 13.3 - Product IdentitiesChapter 13.4 - Product-line And Product-mix StrategiesChapter 13.5 - Pricing StrategiesChapter 13.6 - Pricing MethodsChapter 13.7 - Thriving In The Digital Enterprise: Virtual And Augmented RealityChapter 14 - Customer Communication And Product DistributionChapter 14.1 - Customer Communication: Challenges,strategies, And IssuesChapter 14.2 - Advertising And Direct Response MarketingChapter 14.3 - Personal SellingChapter 14.4 - Sales PromotionChapter 14.5 - Social Media And Public RelationsChapter 14.6 - Product Distribution And Marketing IntermediariesChapter 14.7 - Thriving In The Digital Enterprise: Augmented And Automated WritingChapter 15 - Financial Information And Accounting ConceptsChapter 15.1 - Understanding AccountingChapter 15.2 - Major Accounting RulesChapter 15.3 - Fundamental Accounting ConceptsChapter 15.4 - Using Financial Statements: The Balance SheetChapter 15.5 - Using Financial Statements: Income And Cash Flow StatementsChapter 15.6 - Analyzing Financial StatementsChapter 15.7 - Thriving In The Digital Enterprise: Distributed Ledgers And BlockchainChapter 16 - Financial Management And Financial MarketsChapter 16.1 - The Role Of Financial ManagementChapter 16.2 - Financing Alternatives: Factors To ConsiderChapter 16.3 - Financing Alternatives: Debt FinancingChapter 16.4 - Financing Alternatives: EquityChapter 16.5 - Financial MarketsChapter 16.6 - Investment Strategies And TechniquesChapter 16.7 - Thriving In The Digital Enterprise: Smart ContractsChapter A - Business LawChapter B - Risk ManagementChapter C - Information TechnologyChapter D - Personal Finance: Getting Set For Life

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More Editions of This Book

Corresponding editions of this textbook are also available below:

Business In Action (6th Edition)
6th Edition
ISBN: 9780132828789
BUSINESS IN ACTION BUNDLE
9th Edition
ISBN: 9780137423910
EBK BUSINESS IN ACTION
9th Edition
ISBN: 9780135198117
Business in Action
9th Edition
ISBN: 9780135198100
Business In Action
9th Edition
ISBN: 9780135175477
Pearson Etext For Business In Action -- Access Card (9th Edition)
9th Edition
ISBN: 9780135636312
Business In Action
10th Edition
ISBN: 9780137879038
Business in Action Plus MyLab Intro to Business with Pearson eText -- Access Card Package (8th Edition)
8th Edition
ISBN: 9780134473642
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Business in Action (7th Edition)
7th Edition
ISBN: 9780133773897

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