Written by two highly respected economists and educators, the text uses the "Stories, Graphs, and Equations" approach to make economic concepts accessible and relevant to student with various learning styles.

Known for its unified and logical structure, lively writing style, clear explanations and unparalleled supplements packages, the text supports both the instructor and the student through this first, often challenging, economic course. Case/Fair is one of the most widely adopted texts in this market, nationwide!