Preface xv
Acknowledgments xxv
Part 1 An Introduction to Inquiry 3
1 Human Inquiry and Science 4
2 Paradigms, Theory, and Social Research 32
3 The Ethics and Politics of Social Research 61
Part 2 The Structuring of Inquiry 85
4 Research Design 86
5 Conceptualization, Operationalization, and Measurement 118
6 Indexes, Scales, and Typologies 150
7 The Logic of Sampling 178
Part 3 Modes of Observation 219
8 Experiments 220
9 Survey Research 242
10 Qualitative Field Research 281
11 Unobtrusive Research 312
12 Evaluation Research 341
Part 4 Analysis of Data 367
13 Qualitative Data Analysis 369
14 Quantitative Data Analysis 395
15 The Elaboration Model 421
16 Social Statistics 440
17 Reading and Writing Social Research 472
Appendixes A1
A Using the Library A2
B GSS Household Enumeration Questionnaire A8
C Random Numbers A18
D Distribution of Chi Square A20
E Normal Curve Areas A22
F Estimated Sampling Error A23
G Twenty Questions a Journalist Should Ask about Poll Results A25