PART ONE: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE GLOBAL ENVIRONMENTS

Chapter 1: Managing within the Dynamic Business Environment

Appendix A: Using Technology to Manage Information

Chapter 2: How Economic Issues Affect Business
Chapter 3: Competing in Global Markets
Chapter 4: The Role of Government in Business

Appendix B: Working within the Legal Environment of Business

Chapter 5: Ethics and Social Responsibility

PART TWO: BUSINESS OWNERSHIP AND SMALL BUSINESS

Chapter 6: Forms of Business Ownership
Chapter 7: Entrepreneurship and Starting a Small Business

Appendix C: Entrepreneur Readiness Questionnaire

PART 3: LEADERSHIP, ORGANIZATION, AND PRODUCTION TO SATISFY CUSTOMERS

Chapter 8: Management and Leadership
Chapter 9: Adapting Organizations to Today's Markets
Chapter 10: Producing World-Class Goods and Services

PART 4: MANAGEMENT OF HUMAN RESOURCES

Chapter 11: Motivating Employees
Chapter 12: Human Resource Management: Finding and Keeping the Best Employees
Chapter 13: Understanding Employee?Management Issues and Relations

PART 5: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER-ORIENTED MARKETING PLANS

Chapter 14: Marketing: Building Customer and Stakeholder Relationships
Chapter 15: Managing the Marketing Mix: Product, Price, Place, and Promotion

PART 6: ACCOUNTING INFORMATION AND FINANCIAL ACTIVITIES

Chapter 16: Understanding Accounting and Financial Information
Chapter 17: Financial Management

Appendix D: Managing Risk

Chapter 18: The Financial Services Industry in Canada

Endnotes
Glossary
Organization Index
Subject Index
URL Index