AirAsia

Executive Summary: AirAisa Case Analysis INTRODUCTION AirAsia is low-cost airlines which operates in Malaysia. It builds unique products too fit their aim which is provide low fares airlines and high quality services in the same time so that everyone can fly with AirAsia. AirAsia operates with low-cost leadership including: high utilization of aircraft, no frills and modernize operations. OBJECTIVE AirAsia already has some considerable market share and the profit increasing stable. But how to

The purpose of this paper is to identify and discuss various image problems or publicity needs within a company through their specific Public Relations Campaigns. Through the study and research of this topic, deeper understanding of the overall concept of Public Relations will hopefully be attained. A corporate identity or image is the comprehensive image of a corporation, business or firm from the view of the public, including customers, employees and investors. It is essential that good corporate

AirAsia is a strong company with several unique strengths that offer itself could not be defeated by others competitor companies. STRENGTHS i. Strong Branding and Marketing AirAsia’s brand name is well-established in Asia Pacific. It expanded its route network aggressively in local and international destinations. At the end of 2002, it has covered all the major destinations in Malaysia and operated in over 25 countries and over 400 international and national destinations. Due to those aggressive

Case: The ascendance of AirAsia 1. What is the macro and industry environment for new budget airlines in the Asia- Pacific region? What opportunities and challenges are associated with that environment? People in the Southeast Asian have low average incomes. The low average incomes should boost the cheap fares demands. In recent years, because of the government decreased the entry barrier of airline industry, more and more carriers entered the airline market

Background Founded : 1993 Hubs : Kuala Lumpur International Airport Secondary hubs: * Kota Kinabalu International Airport * Senai International Airport * Penang International Airport Subsidiaries: * Thai AirAsia * Indonesia AirAsia * VietJet AirAsia * AirAsia RedTix Fleet size : 103 (+ 121 orders) Destinations : 70 in 19 countries Company slogan : Now Everyone Can Fly Parent company : Tune Group Headquarters Registered office : Petaling Jaya, Selangor Head office

Air Asia Executive Summary Air Asia is one of main low cost airlines in the world. It’s based in Kuala Lampur Malaysia. It’s the biggest airline based in Malaysia and it has more affiliation in other airlines around the than another airline. They operate domestic and international services all around the world in more than 22 countries. Air Asia has been nominate as the cheapest to fly airlines in the world by New York Times Magazine, which as lowest as it’ll get.0.023 US dollars to be exact and

Air Asia is a world-wide known airline nowadays. It was being established in December 2001. Air Asia’s website www.airasia.com is the most popular e-commerce and search website. Air Asia airlines allow people to book their own flight without needed through a travel agent. Air Asia has become an award winning and the largest low cost carrier in Asia. Air Asia now flies to over 61 countries around the world, with a fleet of 72 aircraft. It has operated over 400 flights daily from hubs located in Malaysia

Feasibility study of setting up a budget airline in Hong Kong (Success factors of setting up a budget airline in Hong Kong) Prepared for Final year project Coventry University & SCOPE, City University of Hong Kong Presented by Steven 52657161 February 13, 2012 Table of Contents 1. Introduction…………………………………………...P.1 2. Background/ Problem Statement…………………..P.1- 3 3. Literature Review…………………………………P

1. Air Asia Background Air Asia is a World’s Best Low Cost Airline. It had been established since 2001 with only two aircraft. The company started with a debt of USD11 million (MYR 40 million). Starting from year 2001, Tony Fernandes served as Chief Executive Officer. Nowadays, Air Asia has strengthened its position in the market and it manages to be a great competitor in the airlines industry. Recently, they have won the World’s Best Low Cost Provider and Asia’s Best Low Cost Airline for seventh

CONTENTS AIRASIA’S BACKGROUND......................................................................3 SWOT ANALYSIS FOR AIRASIA.............................................................3 * Strength * Weakness * Opportunities * Threats LIST OF REFERENCES...........................................................................6 AirAsia’s Background AirAsia was previously owned by DRB-Hicom, a government-linked company. Its airline had not been able to take off and was eventually