Armour and Company

Company Background Under Armour is a publicly traded sportswear company on the New York Stock Exchange. It entered the New York Stock Exchange on November 8th 2005 and had an initial IPO of $13 per share (Walker). The company’s ticker symbol, which represents the security on the NYSE, is UA. Founded in 1996 by Kevin Plank, a former football player for UMD, UA works towards its mission of “making all athletes better through passion, design and the relentless pursuit of innovation” by selling a wide

Under Armour Inc. is an American sports apparel and accessories company. The company supplies innovative sportswear, footwear and casual apparel to consumers. The company is headquarters is located in Baltimore, Maryland. The company was founded in 1996 by 23-year old Kevin Plank, who was captain on the University of Maryland football team. Kevin saw a need for a more innovative training T-shit because he would have to change out of sweat-soaked ones during practice. So he decided to design a T-Shirt

paper, I choose to research more about Under Armour. Throughout this paper I will touch on the company history and how Under Armour entered the market based on its overall business strategy. My analysis starts by looking at the company’s strengths, weaknesses, threats and opportunities. Secondly my analysis will focus on Porter’s five forces model in relation to the company. I will conclude my analysis with a proposal that I believe will help Under Armour strive to become the market share leader in

Company Overview In 1996, Under Armour,Inc. (UA) was founded by Kevin Plank as a former University of Maryland football player. Kevin Plank started his business with the idea of alteration athlete’s T-shirt. The shirt uses moisture-wicking fabrics to keep athletes cool and dry, and worked in a body to regulate temperature for enhancing athlete performance (Under Aumour, “About Under Armour” n.d.). Under Armour’s mission statement is to make all athletes better through passion, design and the relentless

Under Armour Situation Analysis I chose the article “Under Armour is Crushing it, Thanks to Steph Curry.” The article began by explaining how Under Armour recently became a dominant company in the sports apparel industry. Footwear sales are up 64% from the first three months of 2016, and overall sales have increased by 30%, largely due to overseas business. The reason for this continued success? Stephen Curry. In 2013, Curry’s contract with Nike expired and he chose to endorse Under Armour instead

“Under Armour stock is on steroids but investors want more” (Gillespie). Can Under Armour deliver? This company has been providing a great example for all companies to follow in order to be successful and attract investors. There are several solid reasons why Under Armour is able to attest to such a statement. Investors and consumers should invest in the Under Armour Company over the competition because its success is a result of serving as a great economic and social model for businesses everywhere

UNDER ARMOUR Ecomonic Analysis Wisniewski, Angela Table Of Contents 1. Executive Summary 3 2. Company History and Analysis 3 a. Strengths 4 b. Weaknesses 4 c. Opportunities 5 d. Threats 5 3. Microeconomic Analysis 5 4. Macroeconomic Analysis 7 5. Market Structure- Monopolistic Competition 8 e. Consumer Demand 9 6. Market Competition 9 7. Managerial Recommendations 11 8

Sam Edward Spt 260 March 25, 2013 Under Armour History of the organization Under Armour was founded in 1996 by Kevin Plank , a then 23-year old former special team’s captain of the University of Maryland football team. Plank initially began the business from his grandmother 's basement in Washington, D.C. As a fullback at the University of Maryland , Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts

Under Armour has been successful in competing in the retail area because they were able to develop a strong relationship with the retailers that resulted in strong sales of their product. Also, brand image and recognition has also made Under Armour to compete successfully because of the quality of their products and selective distribution policies. For Under Armour gear line merchandising is a competitive advantage and in future, they

standards for many sport clothing companies, to deliver products that allow athletes increase their performance while striving to take the number “one” spot. Under Armour works to deliver products that do that and more. Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion, design, and the relentless pursuit of innovation” (Under Armour, Inc). Baltimore, Maryland-based Under Armour, founded in 1996 by ex-football