Armour and Company

Identification: Under Armour is the second biggest sportswear brand in the US losing the first place to Nike. It is a great accomplishment for Under Armour considering the fact that the company was established in 1996. Nevertheless, Under Armour does not have a well-known name so that people will actually consider it to have a real possibility to create a threat to Nike and surpass them at some point. Under Armour faces many competitors besides Nike, like Adidas, Reebok, and Puma. While Under Armour makes exceptional

sweat off the skin, regulate body temperature avoiding a discomfort from sweat absorbed apparel. The company was originally named KP Sports after Plank, in 2005 the company then changed its name to Under Armour. The apparel for Under Armour consist of HeatGear, ColdGear, and All-season gear. Founder and CEO Kevin Plank believed Under Armours; potential for long-term growth was exceptional for the company to build an incredibly

The combined athletic-wear and sneaker industry is a highly competitive market. Currently, there is a low threat from new entrants due to the high number of entry barriers created by the traditionally dominant companies such as Nike and Adidas, Under Armours main rivals. Under Armour’s entry in 1996 is the most recent American brand to gain significant market share yet regardless, they still remain significantly behind their competitors in the global market (Strider). Buyer Power In the athletic

Why Under Armour is on the Rise Under Armour is a company that produces athletic wear from baseball cleats to basketball shoes. Their mission is “to make all athletes better through Passion, Design and the Relentlessness pursuit of innovation (uabiz.com).” The company was founded in 1996 by former Maryland football player, Kevin Plank, in hopes that he would create clothing that kept athletes cool, dry, and light throughout the course of a game, practice, or workout. Under Armour came out with three

For many years now, every major company utilizes the likeness of professional athletes and Hollywood stars to push their products on consumers. One of these companies that are relatively young is Under Armour. “In 1996, Kevin Plank, a 23-year-old former University of Maryland special teams captain, turned an idea born on the football field into a new industry that changed the way athletes dress forever” (1996-1998, n.d., p.1). This young company, Under Armour, is currently utilizing the likeness

SWOT Analysis: Strength of Under Armour: Under Armour is an originator of performance apparel. Although being the first in the market it doesn’t automatically mean they will be the industry leaders. In Under Armour’s case they are not, but they do have strengths that make them a contender amongst the bigger companies. Under Armour’s broad product portfolio is a strength for the company. They offer consumers a variety of products that allow them to feel comfortable in any weather. In addition, the

their parents can afford these brands, with some exceptions. I decided to focus on Under Armour because all of its merchandise worn in Sadler, such as t-shirts and sweatshirts, had the William

UNDER ARMOUR Under Armour is a product line based company. Under Armour sells sports clothing and Accessories Company. The company is a supplier of a wide range of sportswear and casual apparel mainly focusing on hi-tech sportswear for professional athletes. The products of Under Armour Performance Apparel have become the top choice of athletes around the world to wear under their uniforms or during workouts. It all began with college football player Kevin Plank, who designed a T-shirt to draw

Financial Ratios In the acquisitions and mergers of companies, there are several financial ratios that are essential to consider. These financial ratios give clear pictures of the financial position of the parent company and the company that is to be acquired. The financial ratios indicate whether a company is in a financial position to acquire a new company, and whether it would be in the best interest of the parent company to acquire the new company. It is also important to note that an accurate indication

Under Armour, Inc. Name: Institution: Under Armour, Inc. Kevin Plank founded Under Armour in 1996 and was a football player at Maryland University. He was frustrated with the habit of changing his cotton shirt when in practice. As a result, he envisioned a shirt that would allow perspiration to dry quickly enabling athletes to be faster, stronger and quicker. When the apparel market performance grew, the company diversified its product offerings, developed diverse categories of performance