Coca-Cola C2

Background of the company The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world 's most valuable brand, the company 's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, the Coca-Cola company is the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices

EXECUTIVE SUMMARY The Coca-Cola Company will launch its improved product that will bring energy drinks into new heights. We created Coke 100, the very first soft drink that gives the same punch every energy boosters contain but still have the refreshing goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers, young adults, adults who belong to social classes of A, B, and C who need their daily dose of energy. Our objective is primarily to have

Sprite is a type of soda that many people drink but how can it handle an Alacelzer. It doesn’t have a color and is flavored lime and lemon created by the coca cola company. Its made of carbon water, high fructose corn syrup, citric acid, natural flavors, and sodium benzoate. To get an idea of what this is really made up of I will tell you what each ingredient is. Carbonated water is water that has carbon dioxide dissolved into it as a gas. High fructose is something sweetener that is made from corn

Comparison of financial conditions between Coca-Cola and Pepsi Co. Statement of the issue This report will focus on the comparison of financial conditions, especially their profits statements between Coca-Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, manager, investors, and employees, creditors and lenders. Objectives of the project Two objectives are built to be achieved before 30th, December 2007. The major one is to help the stakeholders to know why these two companies

------------------------------------------------- Table of Contents 1. Executive summary 2. Introduction to the company 3. Industry Analysis of the Beverage Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY

Introduction: Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald

for its flagship product COCA-COLA. It was invented in May 8, 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. History: sIn May 29, 1886 the first Coca-Cola ad appeared in the Atlanta Journal on the patent medicine page. By June of 1887, the Coca-Cola trademark had been patented through the U. S. Patent Office and the product was gaining wider distribution. In 1891, G. Candler, an Atlanta businessman, purchased the rights to the product and formed the

Within a free market, there are very little restrictions towards companies in their effort to attract the general public to their product. Specifically, this is seen within the food industries. Their marketing tactics revolve around a goal to make the consumer like their product to the point where they need more of it, no matter how unhealthy it is. Nevertheless, this shows how companies only care about money and will do anything they can to make a profit. This process of finding the “perfect” combination

decision-making. Meanwhile, I also learn to effectively communicate information and arguments mainly in written form. I have chosen three companies that had undergone managerial decision. They are Tesco, Coca-cola and last but not the least AIA-ING. Tesco’s managerial decision is under Human Resource Management, Coca-cola is under Marketing Management and AIA-ING is under Operation Management. I would like to take this opportunity to express my sincere gratitude to my lecturer, Madam Farahida for guidance. In

Marketing event 2014 Coca-Cola Company released its new product in early September 2014 called Coca-Cola Life and with it, launched a marketing campaign in order to promote it and raise awareness of the customers. Coca-Cola Life is aimed at adults and the aim of the product is to tackle obesity with lower sugar and calorie levels. The packaging is changed to green which is much different from the typical red colour of Coca-Cola’s main product. In order to analyse this marketing event, relevance