Mattel

her ( Collins, Lidinsky, Rusnock, and Torstrick 106-107). After so many years of condemnation that Barbie's looks did not reflect her diverse audience, Mattel (a toy company that produce Barbies), struggle to boost sales. Mattel introduced the Fashionistas line in the late 2013- 2015. The Fashionistas line includes more multiculturalism dolls. Mattel decided that they will bring out dolls with three new realistic body types with seven skin tones, twenty-two eye colors and twenty-four hairstyles. The

reinventing and differentiating their products from competitors drives Mattel. Barbie has now become a princess herself to reintroduce her to young girls who are already familiar with Disney Princesses (Orr, 2009). Making Barbie a “Princess” increased sales of the Barbie line by two percent in 2006 (Orr, 2009). In 2001, the overtly sexual Bratz Dolls, created by MGA Entertainment, posed a big threat to Barbie and Mattel (Orr, 2009). To distinguish Barbie from Bratz

lean, and draped in garish pinks. It’s the plastic cynosure herself, Barbara Millicent Roberts, but most know her as Barbie. Her bright pink ensemble, indefatigable girl power attitude, and widening range of ethnicities and body types underscores Mattel as a progressive company that aims to allow tweens and teenagers to express their dreams and discover their identity through play. Before Barbie dolls were created, most girls played with baby dolls. However, entrepreneur Ruth Handler discovered there

Party Barbie.” This Barbie caused a lot of controversy in our society. The reason being, the doll came with a scale that only went up to 110 pounds and a diet book. There was also a sign that said, “How to lose weight? Don’t eat” (HuffPost UK,2017). Mattel, the maker of Barbie, had numerous complaints from many parents. Due to that, researchers ran an experiment to test whether the doll did influence young girls on their body image. There was a survey that was conducted with women that played with Barbie’s

In A Barbie World! A culture that is saturated by consumerism can be referred to as a consumer culture. Barbie can be used as a tool for consumer culture because she is perceived to be the perfect woman, an unattainable achievement. Barbie has the perfect man, Ken; she has her dream house, and car, and even a dream closet. There are life size Barbies bouncing around in T.V. and print media ads that personify this image. Barbie produces a systematic reproduction of consistency; she doesn't evolve

Barbie was introduced to the public in 1959 by Mattel, and swiftly established the place in thousands of households. Barbie generated huge sales, dominating the place in the market. Within one year of her founding, Mattel had sold 300, 000 dolls and with the sales now reaching up to 3 Barbie dolls being sold every second worldwide. The creator, Ruth Handler came up with the idea when she saw her daughter abandoning her baby dolls and playing with a paper cut out adult doll instead. So she created

the worldwide brand of fashion dolls manufactured by the American toy-company Mattel, Inc. Nevertheless. Today Barbie is not just a toy, but an entire corporation; she has a sweetheart Ken, a family, friends, animals as well as a house, a car and designers’ clothes. Since the first launch in March 1959, Barbie became an icon: she was sold in 150 countries and still remains the world 's most popular doll. According to Mattel, nowadays, three plastic, 11.5 inch Barbie dolls are sold every second. Nowadays

Early in the 1960s, Mattel had made over $100 million in sales, due largely to Barbie (Woo). The company was based in Hawthorne, and annually made out new versions of Barbie as well as a huge wardrobe of outfits and accessories. Soon enough Barbie grew an exponentially amount of friends and family. Ken, named after the Handler's son, invented in 1961; Midge in 1963; Skipper in 1965; and African American doll Christie, Barbie's first ethnic friend, in 1969. The first black Barbie came much later

Barbie has been the face of the Mattel Inc. brand for multiple generations. By promoting toys such as the “Barbie Deluxe Stylin’ Head”, young girls are introduced to the idea of perfection, planted with seeds of thought that to be “beautiful,” someone must have characteristics like Barbie. These mentalities lead them to transform their appearance by replicating the dolls’ hair, makeup, and/or nails, and establishing that in order to be deemed beautiful as barbie, one must have blonde hair, a thin

Barbara Millicent Roberts has run for president 6 times and gone to the moon. She has been a nurse, rockstar, and police officer("History"). Barbara, otherwise known as Barbie, is a doll known and loved by young girls around the world. American Girl dolls are also known throughout the United States. Both of the dolls are very different and provide a very different toy. Barbie is known for having a bad reputation of affecting young girls body image standards, yet Barbie has many benefits that even