Promotion and marketing communications

Promotion is the business of communicating with the customer. Promotion raises customer awareness of a product or brand, generating sales, and creating brand loyalty and is used by companies to try and help persuade them to purchase their product. The purpose of promotion is to grow the total size of the market, sales volume, increase market share, establish and build credibility (Cheverton, 2004). Increased promotional activity is often a sign of a response to a problem such as competitive activity

Integrated Marketing Communications (IMC) Promotion Plan Chennai Dining needs an Integrated Marketing Communication (IMC) Plan which can deliver a favorable outcome to the business goals. Chennai Dining IMC will use the same messages in its promotion across the board. By leveraging IMC, Chennai Dining make it visible spicy food business in the fast food industry. The goal is to bring consistent promotion message across Chennai Dining consumers by leveraging multiple promotion sources to achieve this

industry. Based on their corporate culture, the company has two main targets - to provide excellence and elegance as the value of their service, and to employ these concepts into their marketing communication in order to sell the experience of traveling

Introduction Volkswagen is one of the leading automaker in the world. It has a good market exposure and Volkswagen maintain a good marketing and marketing communication support all over the world to maintain its brand among the automotive market. Volkswagen have wide verity of brands under one umbrella like Audi, Bentley, Seat, MAN, Lamborghini, Porsche, Skoda, Bugatti, Ducati, Scania. • It is a one stop solution for all type of vehicles. • Not just a car maker but gives all other automotive related

Marketing communication refers to the means through which a business tries to inform and persuade the consumers about their products and services they offer. Different direct or indirect channels of communication are used for marketing. A mix of these different types channels of communication is known as Marketing Mix. (Kotler & Keller, 2014) Below we will see how different marketing mix tools are used by Domino’s to sell their products to their targeted audience. • Social Media Nowadays Social

Week 8 1. What factors influence the perceived credibility of an informal information source?  List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source, correct use of celebrity endorsements and the appropriateness of the spokesperson with

estimated to 41% of the branded rooms and 18% of the total market. Promotional strategies and plans are critical successful factors for International hotel groups in this market share. According to Michael and Lodato (2006:52), the main goal of the promotion “is a function of informing, persuading, and influencing the buyer’s purchase decision.” Therefore, promotion’s aim is to target markets and distribution channels. Moreover, Promotional strategy “refers to a controlled, integrated

A service promotion strategy has a number of components that are known as the "promotional mix" (Harrison, 2000). There is no one promotional tool that is able to achieve promotion strategy objectives which, in turn, means that most service organizations use more than one promotional tool in order to avoid the disadvantages of each tool. This implies that each promotional tool has different advantages and disadvantages so most service organizations try to use more than one promotional tool in

CHAPTER II- LITERATURE REVIEW In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the

Scheduling refers to the time frame of when the marketing communications methods will occur, this fixes up a pattern of time of when the messages will be delivered to the targeted audience in an accurate way and a suitable timing. There are three models of advertising scheduling: continuity, flighting and pulsing. Continuity is a model best suit products or services that do not rely seasonally for advertisements, for having a continuous demand year round. The advertisement of the firm runs throughout