BSBCMM511 Student Assessment Tasks

Alt Degree Assignment January-June Bebeware Open Universby All Gr Special/ Supplementary Structured Timed BMK722-Principles of Marketing 7. A specialty store is A. A store that carries a narrow products line with a deep assortment B. Any store that carries standardized merchandise and sold at lower prices with lower margins and higher volumes C. A store that sells merchandise bought at less than regular wholesale prices and sold at less than retail D. A store that carries several product lines 8. Segmented pricing is A. Promotional money paid by manufacturers to retailers, in return to agreement to feature the manufacturer's products in some way B. Prices that buyers carry in their minds and refers to when they look at given product C. Selling a product or service at two or more prices, where the difference in prices is not based on differences in costs D. None of the above 9. Which of the following is not one of the steps in the new product development process? A. Idea generation B.…

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

Design a Problem statement for “Sales order Management System”.

Q-1 Define the marketing information system and discuss its parts.

Student Portal | Main BUS-660 Topic 1 DQ 1 /ilm/takeAssignment/takeAssignmentMain.do?invoker=&takeAssignmentSessionLocator=&inprogress=false eBook X X State of Nature Decision Alternative Strong Demand S₁ Weak Demand S₂ Small complex, d₁ 7 6 Medium complex, d₂ 12 6 Large complex, d3 19 -9 CengageNOWv2 | Online teachin X MindTap-Cengage Learning Problem 4-11 (Algorithmic) Following is the payoff table for the Pittsburgh Development Corporation (PDC) Condominium Project. Amounts are in millions of dollars. x + A million, the large complex remains the best decision. 30 G Suppose PDC is optimistic about the potential for the luxury high-rise condominium complex and that this optimism leads to an initial subjective probability assessment of 0.8 that demand will be strong (S₁) and a corresponding probability of 0.2 that demand will be weak (S₂). Assume the decision alternative to build the large condominium complex was found to be optimal using the expected value approach. Also, a…

Q1. Explain the benefits and challenges of CRM. Customer relationship management?

Business Administration

a. Explain problem statement of product quality toward customer buying behaviour. b. Explain problem statement of product price toward customer buying behaviour. c. Explain problem statement of product promotion toward customer buying behaviour.

Q.1 How Companies can understand consumers behaviour towards FMCG? Explain.

13. Define Consumer-to-Business transaction (C2B). Give one Example.

Question content area Part 1 Sales of​ Volkswagen's popular Beetle have grown steadily at auto dealerships in Nevada during the past 5 years​ (see table​ below).                                                      Year Sales 1 450 2 510 3 516 4 555 5 575 Part 2 ​a) Forecasted sales for year 6 using the trend projection​ (linear regression) method are   enter your response here sales ​(round your response to one decimal​ place). Part 3 ​b) The MAD for a linear regression forecast is   enter your response here sales ​(round your response to one decimal​ place). Part 4 ​c) The MSE for the linear regression forecast is   enter your response here sales ​(round your response to one decimal​ place).

DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content) Session 1- Question 7 of 120 (r answered Under SAFE Act regulations, which of the following statements is true? D Loan processors and originators have to be licensed as mortgage loan originators (MLOS). Loan processors and underwriters have to be licensed as MLOS. Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS. A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires be licensed as an MLO.

Q4. The sales for a car model in Rocket Cars have shown stagnation in terms of volume. However the company still finds the product to be contributing well to the profitability. The brand is also witnessing strong competition from the other players as the segment has become very attractive due to the massive response the company got for the product. Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to the four Ps’ (Product, Price, Place and Promotion).

sequence diagram for asos online shopping

Q4) Define the following concepts with example. Market Potential Sales Potential Market Share

Activity 3. Sort it Direction: Group and dassify each given words below that corresponds to each P's. MARKETING MIX Product Price Promotion Place People antu: lt n am tal Setling Price Functionality Sponsorships Activities Distribution Channels Service Provided Appearance Discounts Jtarranty Payment Arrangements Public Relatiens Advertising Logistics Atlitudes Message Service Levels Gustomer Service Priee Matching Quality Sarvices Message Rackaging Market Coverage Location Gredit Temis Empleyee Potrayat Appearance Media 12 Note: Practice personal kygiene protecol at all tiaEs. 2021.09.23 13:58

Q.9 Write a cover letter for your questionnaire on your research topic? Q.10 For your chosen research topic, how will you administer the questionnaire through telephone? Also mention the advantages and disadvantages of it.

Part B Three-period Four-period Units Units Demanded Period weighted moving weighted moving Demanded Three-period weighted moving average forecast average forecast average forecast Four-period weighted moving average forecast 24 2 25 60 28 50 49 S50 4 32 26.33 46 4.90 39,80 40 41 5 35 29.50 28.6 38 35 38 32.83 31.7 30 32 28 25 26,93 250 es 7 41 36.00 34.9 24 20 8 46 39.00 38 49 43.00 41.8 10 10 53 46.67 45.4 50.50 49.2 1 2 3 4 5 6 7 8 9 10 11 1. Make a comparative analysis out of your answers in the plotted data. (3-5 sentences)

QUESTION 3 Discuss three main benefits to create a Business Plan. TTTT Paragraph Arial 3 (12pt) ST T, S fr Mashups

Activity 1. Graphical Representation Using the granhic organizer Described the Marketing Mix (7Ps) in Product Place Price The Marketing Promotion Mix People Packaging Positioning

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them  and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product

Question 4 Critically assess the elements in the SOSTAC Model and their influence on the marketing activities of an educational institution. What are the implications for strategic marketing plan development?

Kindly answer question a & b

Required: Create a Competitive Analysis for Hersheys Company Noted: details in the photo attached

Q1: a. You are a business owner, and you use More-for-More positioning. What is your business? How do you implement More-for-More positioning? (I need practical example; not theoretical definitions) b. You are a business owner, and you use More-for-Less positioning. What is your business? How do you implement More-for-Less positioning? Is it sustainable in the long run? Why or why not?   Q2: You are a car manufacturer owner. Give your car a special brand name. Plot a Positioning Map to show the position of your car, relative to Volvo, Mercedes, BMW, Toyota, Nissan, and Hyundai, on two dimensions: the vertical dimension is for price and the horizontal dimension is for safety. Don’t forget to depict the market share size of your brand and the other brands on the map.

1. Give at least three products and evaluate the segmenting method used. Product brand name Method used in segmenting 1. 2. 3.