Karla_Britton_GRA280_Journal8-1

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Southern New Hampshire University *

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280

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Business

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Feb 20, 2024

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docx

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3

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Britton 1 Karla Britton Professor Hardy GRA-280 10/20/2023 Journal 8-1 After reflecting on the role of human-centered design, I can highlight why creating a human-centered design helps understand the needs and expectations of the targeted audience and leads to successful ads. Human-centered designs are a complementary strategy that adds value to the design thinking process. HCD is a creative problem-solving approach that begins with understanding the targeted audience and ends with tailor-made solutions that suit the targeted audience's preferences and needs. HCD involves extensive knowledge of people's needs, expectations, and behaviors. The main objective of human-centered design is to create products that resonate with the targeted audience on an emotional level and fulfill their needs in a meaningful way. The steps for HCD are to understand the needs, motivations, and behaviors of targeted audiences and then clearly articulate audiences' needs and problems. After assessing the targeted audience's needs, generate a range of creative ideas to address the user's needs, then turn your ideas into physical forms. Since learning about visual thinking tools and how to properly implement them in the design thinking process, I have found mood boards and mind maps are essential in helping me visualize the needs and expectations of the targeted audience preferences for future projects. I will create a collage that represents the aesthetic preferences of the targeted audience by
Britton 2 choosing images, colors, fonts, and other design elements that appeal to the audience to create ideas and execute physical forms of these ideas. Mood boards can help me communicate ideas to my team or future clients and ensure that everyone is on the same page about the directions of the project. I will also create a diagram to visually organize information about the targeted audience preferences that are hierarchical and show relationships among pieces of the whole. Creating a mind map ensures that my projects address the needs of the targeted audience preferences. Mind maps will also help me brainstorm solutions to meet my audience's needs. Design critique is a valuable tool in the design process; the feedback from the design critique can help designers understand how well their design communicates with the targeted audience's needs and expectations as well as where there are areas to improve to meet the needs and expectations of the preferences of the targeted audience. An example of a successful design critique and how it would reconfirm the proposed design to meet the targeted audience's needs and expectations would be having to design a website for a local library where the targeted audience would be children to seniors. After creating a prototype of the website invite library members to be evaluating the website. After assessing the website, you observe that seniors are having difficulties with the text due to the size, and struggle navigating the website due to the menu options not being labeled clearly. Due to the feedback received from the targeted audience, you would increase the font size and improve the labeling of the menu options. By making the changes and conducting another critique seniors of the group are now able to read the text without struggle and navigate the website more effectively. The example above illustrates how design critique can be used to improve communication with the
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