MARK 3337 Chapter 6 Quiz

Mobile marketing is an effective tool for gaining insight into consumer behavior.​   Question 3 options:   True   False

Which element of the marketing mix tells, influences, or reminds potential customers of a product?    Question 4 options:   a)  Product   b)  Price   c)  Promotion   d)  Place

Identify one product that attracted you to purchase and another that didn’t. Discuss the reasons.(short question)

Question# 2: Find three ads (print or TVC’s) bearing Product-specific segmentation

Which of the following requires organizations to gather information about customer needs, share that information throughout the entire firm, and use that information to help build long-term relationships with customers?   Question 14 options:   Marketing concept   Sales orientation   Customer relationship marketing   Customer relationship management   Marketing orientation

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

What is the level of difference between the sales and market orientation?   Question 4 options:   a)  No difference   b)  Small difference   c)  Moderate difference   d)  Significant difference

What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?    Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

QUESTION 13 List and define the major types of buying decision behavior and the stages in the buyer decision process, explain with Examples

Question 12 How is direct marketing used? O Through the mail only Through the mail and via e-mail O On television On the radio

QUESTION 3 Discuss any FIVE of personality traits of a successful personal seller.

QUESTION FOUR (4) Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.

Written Questions Q 1. How do consumer personal characteristics influence buying behaviour?  Q 2. What major psychological processes influence consumer responses to the marketing program?  Q 3. What buying situations do organizational buyers face Q 4. Who participates in the business-to-business buying process

Q1. What are the guidelines for effective brand-building events and experiences?and What decisions do companies face in designing and managing a sales force?

Question# 2C: Find three ads (print or TVC’s) bearing General lifestyle segmentation

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral and 4 Geographic

Marketing question An organic fruit manufacturer is considering positioning its products as healthy, nutritious everyday foods for young couples and educated parents. Please describe the target customer characteristics, needs and motivations (for young couples and educated parents). 350 words

Question 1  Which of the following types of consumer products tends to have the stronger brand preference and loyalty?   A)  Convenience   B)  Unsought   C)  Specialty    D)  Regular   Question 2 Which of the following types of differences is NOT worth to promote?   Question 2 options:   A)  Preemptive   B)  Distinctive    C)  Duplicable   D)  Affordable

Q 1. What steps are required in developing an advertising program Q 2. What are the guidelines for effective brand-building events and experiences? Q 3. What decisions do companies face in designing and managing a sales force?

4. Linking a brand to third-party sources does not have any impact on people’s views and attitudes towards the brand.  Select one:TrueFalse

What will be 2-3 questions on Online   Shopping for---   1) Primary Question   2) Discovery Question   3) Cause Question   4) Effect Question

15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars   Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan

indicates orienting and motivating customer contact employees. differentiated marketing mix seller's view product development line extension factory consistency demand Internal marketing Label

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:   Question 21 options:   a)  ​the perceived risk of the product or service to be purchased increases.   b)  ​the consumer is confident of making a purchase decision with the information at hand.   c)  ​the consumer is knowledgeable and well informed about a potential purchase.   d)  ​the product or service to be bought is a frequently purchased, low-cost item.

Q - Describe the impacts of the Internet has had on marketing and advertising industry today in terms of global trends, the needs to be online and future trends.

Question# 2: Find three ads (print or TVC’s) bearing Lifestyle profiles

What is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors?   Question 4 options:   1)  Core customer identification   2)  Market segmentation   3)  Purchase group focus   4)  Consumer analysis

Factors that influence dispenser's behavior: Training and knowledge Professional compensation (salary and prestige) Economic incentives (mark-up and volume of sales) Supply Available product information Availability of dispensing equipment such as counting trays, vials, bottles, labels, syringes etc. Public versus private sector promotional and marketing techniques. Social status of a dispenser. Dispenser prescriber relationship. Lack of communication skills. Please shortly explain these factors?