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Unit 3 IP
Morgan Weckesser
Independent Project 3
Colorado Technical University
12/3/2023
2
Unit 3 IP
Introduction
Congratulations Mike and Theresa on your successful merger and newly created company, JEANSTYLE! What a momentous occasion! The next step in this journey is creating the framework of your newly founded company. Creating a mission, vision, and value statement will provide meaningful context for anyone looking into what you do, how you do it, and the culture behind your company. Setting out on the right foot will be imperative to your company and its employees. I will gladly assist you in creating this framework to ensure a successful future for you both. Our Mission: Affordable Trustworthy Styles
A company’s mission statement as Kenny 2021 points to is that which describes what business the organization is in (and what it is not) both now and projecting into the future. Its aim is to provide focus for management and staff (para 4). Keep in mind this statement is not set in stone as Enochson 2023
states, your company constantly evolves and grows, so your mission statement must reflect those changes (para 15). A mission statement is imperative for your company to have a solid springboard to move forward. I suggest we work to make this mission statement generalized but specific at the same time while also being memorable. I encourage you to bring about your own ideas for your company in how you want to be presented among the business community. Your mission sets the
standard for which you will continuously follow throughout the years to come. I have no doubt that a solid mission statement will bring about a fortuitous future. A few examples would be as follows:
“Our mission is to redefine working styles through comfort and efficiency, for everyone.”
“Our mission is to combine practicality and comfort for every job.”
3
Unit 3 IP
A Vision to Keep JEANSTYLE Moving Forward
Together, you should also formulate a vision statement for JEANSTYLE. You may be asking, what is the difference between the two? Well, the vision statement describes what the organization wants to be, whereas the mission states what the organization is (Board, 2019, p. 147). This will allow your customer base to get a better understanding of what your company is creating now, and what you plan to create in the future. The goal is to always look forward to what you can do better and the innovation that can occur moving forward. Remember, as Mitchell, M., Chawla, K., Kappen, J., and Culek, C, 2023 expressed, an effective vision statement should be concise, unambiguous, futuristic, realistic, aspirational, and inspirational.
So, what vision statement do we want to set out for JEANSTYLE? You could expand into more than uniforms creating a “everyday styles” line. Think about what you look forward to in the next year to five years. What does JEANSTYLE look like in your mind’s eye? Below are a few suggestions:
“JEANSTYLE: The Nation’s only uniform supplier for every business.”
“JEANSTYLE: Providing evocative styles beyond uniforms.”
Where Values Meet Expectations
Your values statement is the guiding beacon that should shine over the company. This will encapsulate how your employees are expected to carry themselves when they represent JEANSTYLE. A values statement is also backed by your mission and vision statement in that they all tie together in a harmonious trinity. Moreover, your code of conduct can be derived from
this statement and could become the pivotable foundation. A values statement should be memorable, actionable, and timeless (Mitchell, M., Chawla,
K., Kappen, J., and Culek, C., 2023, para 6). Values are timeless and essential to all companies
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