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"
WHAT’S YOUR BEST INNOVATION BET
?"
Kadian Allen
Formal Report
Bus 313- Business & Organizational Communication Professor June Jones
February 11
th
, 2024
2
INTRODUCTION
The article entitled “What’s Your Best Innovation Bet?” by Melissa Schilling explains how companies can predict future trends of technology based on the evolutionary process. The invention of technology is a challenging venture because it requires consideration of key trends and dimensions of technology and alignment with the future needs of customers. Since technology is dynamic, innovations ought to be versatile and in tandem with the technological tide, which improves and becomes competitive with time. Inaccurate prediction or lack of prediction is costly because innovations become outdated and exit the market before generating substantial earnings. For example, in the music industry, the evolution of compact disk and music formats changed the use of CD, DVD, and MP3 players. Therefore, the article holds that the understanding of the evolutionary process of technology and the dynamic needs of customers
is critical in designing innovations that would become relevant for a considerable time. The article outlined a three-step process of designing and refining innovations to meet future needs of customers
: identifying key dimensions, locating your position, and determining your focus. This article was written to help companies understand how the market will respond to any new technologies that are developed. Schilling focuses on working with tech companies and crafting or refining their innovation strategy. The authors give companies insight into where to focus their efforts and money while helping them to predict the moves of their competitors and any
threats from any outside factors. This article describes technology as the way inputs are transformed into outputs, or the way products and services are delivered to customers. This report will explain its purpose, the three-step process, and its results.
3
STEP ONE:
The first step in the three-step process of designing and refining innovations entails the identification of key dimensions of innovations that drive the progress of technology in a certain field. According to the article, “selecting useful technology to examine depends on industry knowledge and common sense. The knowledge of the industry identifies key dimensions, whereas common sense aids in designing innovations
. Schilling states to “consider what the technology originally needs to be fulfilled, and then for each major change in its form and function,
think about what fundamental elements were affected." There are many different types of dimensions. Some examples in this article are the cost dimension, technology dimension, comfort dimension, performance dimension, and anticipation of needs dimension.
STEP TWO:
The second step involves locating your position, which means determining the shape of the dimensions' utility curve.
Since products have a utility pattern, which elucidates the trends of their use in the markets, companies ought to locate the position of their innovation in the utility curve. The utility of some products increases exponentially then levels off or increases gradually,
then exponentially, and levels off, or remains constant throughout a given period. An example of a utility curve is the top of the curve, portability curve, and parabolic curve. The example that Schilling uses in her article is that cars can go 150mph, but most people do not go over 90mph. In this case, the utility curve for speed flattens out at that point. Some other improvements in dimensions that she uses in this article are fuel efficiency, acceleration, safety, and reliability, and offer more utility to customers.
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Related Questions
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Brief background and description of each innovation and how it was introduced into the hospitality industry.
A discussion of the impact of each innovation for the hospitality industry with respect to guest service or experience.
Analysis of how the innovation has evolved or grown since its inception and how you predict it will continue to evolve with current trends and technological advances.
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1)how does the enterprise reduce the vulnerability of the community,other enterprises or ecosystems to climate change effects?(in 350 words).
2)how does the enterprise increased the resilience to climate change impacts and risks (in 350 words).
3)is the enterprise sharing knowledge or best practices about climate change adaptation with the customers, beneficiaries other enterprises or wider community?(in 200words)
4)to what extent does the enterprise measure the enterprise's environmental impact?(in 200 words)
5)Does the product or service offered by the enterprise also help mitigate climate change(reducing or slowing down the pollutant of greenhouse gas emission)?(in 200words).
(ii)BUSINESS MODEL
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Patents don't allow for the inventor to earn a good return on an invention.
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Group of answer choices
Market Development
[ Choose ] Lowest Risk Highest Risk Medium Risk
Diversity
[ Choose ] Lowest Risk Highest Risk Medium Risk
Market Penetration
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[ Choose ] Lowest Risk Highest Risk Medium Risk
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[more than one answer)
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O Massam should study and analyze the competition to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
O b. Massam should study and analyze the technological environment that is used to understand how his company differs from everyone else so that he can pinpoint the fallout of his company.
O Massam should study and analyze the consumer to understand how his company differs from everyone else so that he can pinpoint the fallout of his company
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2nd pic:
strengths
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Contextual Factors
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Consumerism: The impact that consumers have in shaping the ways in which companies produce, market, and sell products and services.
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4. How were the illegal and fraudulent activities discovered?
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