Week+Eight+Slides+Used+in+Lecture
.pdf
keyboard_arrow_up
School
University of Florida *
*We aren’t endorsed by this school
Course
001
Subject
Economics
Date
May 14, 2024
Type
Pages
73
Uploaded by hannahstoler2
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Bus 33001:
Microeconomics
Andrew McClellan
Assistant Professor of Economics
University of Chicago Booth School of Business
Week 8
Andrew McClellan
Microeconomics
Week 8
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Coupons
Why do some companies offer coupons?
Some set of people see a lower price
If low price yields higher profit, why not lower everyone’s price?
If low price yields lower profit, why offer the coupon?
From: BananaRepublic.com <custserv@bananarepublic.delivery.net>
Subject: Savings to boost your style resolution
Date: January 29, 2012 3:24:52 AM CST
To: <frankel.alex@gmail.com>
Reply-To: <custserv@bananarepublic.delivery.net>
Need a style resolution refresh? Take 25% off your entire purchase through 1/31. Code BRBOOST.
View in browser
Andrew McClellan
Microeconomics
Week 8
1
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Pricing for Stata (Statistical Software)
Business Single-User: IC vs SE, Perpetual vs Annual License
2/4/12 9:25 AM
Order Stata: single-user new purchases (business)
>> Home >> Order >> Business single-user new purchases
Business single-user new purchases
Stata/IC is for researchers with moderate-sized datasets. (
See details
.)
Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. (
See details
.)
For information on all the available licensing options, click here
.
Stata/IC 12 with PDF documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
$1,195
$595
Stata/IC 12 with PDF and printed documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
1 printed Documentation Set
*Includes the printed documentation at a 50% discount
$1,490
* $890
* Additional printed Documentation Sets
$295
*
Order Stata !
|
Upgrade Stata
Products !
|
Purchase !
|
Support !
|
Company !
|
Search
Go
2/4/12 9:23 AM
Order Stata: single-user new purchases (business)
>> Home >> Order >> Business single-user new purchases
Business single-user new purchases
Stata/SE is for researchers with large datasets. (
See details
.)
Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. (
See details
.)
For information on all the available licensing options, click here
.
Stata/SE 12 with PDF documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
$1,695
$845
Stata/SE 12 with PDF and printed documentation
Perpetual license
Annual license
Order Stata !
|
Upgrade Stata
Products !
|
Purchase !
|
Support !
|
Company !
|
Search
Go
Andrew McClellan
Microeconomics
Week 8
2
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Pricing for Stata (Statistical Software)
IC: Business vs Educational pricing
2/4/12 9:25 AM
Order Stata: single-user new purchases (business)
>> Home >> Order >> Business single-user new purchases
Business single-user new purchases
Stata/IC is for researchers with moderate-sized datasets. (
See details
.)
Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. (
See details
.)
For information on all the available licensing options, click here
.
Stata/IC 12 with PDF documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
$1,195
$595
Stata/IC 12 with PDF and printed documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
1 printed Documentation Set
*Includes the printed documentation at a 50% discount
$1,490
* $890
* Additional printed Documentation Sets
$295
*
Order Stata !
|
Upgrade Stata
Products !
|
Purchase !
|
Support !
|
Company !
|
Search
Go
2/4/12 9:27 AM
Order Stata: single-user new purchases (educational)
>> Home >> Order >> Educational single-user new purchases
Educational single-user new purchases
You must be affiliated with a degree-granting institution to receive educational pricing.
Customers outside the United States and Canada: You may prefer to order through your local Stata distributor
.
ALL PRICES IN USD
Stata/IC is for students and researchers with moderate-sized datasets. (
See details
.)
Each DVD includes Stata installations for Windows, Mac, Linux, and Unix operating systems. (
See details
.)
For information on all the available licensing options, click here
.
Stata/IC 12 with PDF documentation
Perpetual license
Annual license
Contents:
1 installation DVD
Stata 12
PDF documentation
1 single-user license
$595
$295
Stata/IC 12 with PDF and printed documentation
Perpetual license
Annual license
Order Stata !
|
Upgrade Stata
Products !
|
Purchase !
|
Support !
|
Company !
|
Search
Go
Andrew McClellan
Microeconomics
Week 8
3
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Pricing for Stata (Statistical Software)
SE Business users: Volume discounts
2/4/1
Order Stata: new volume purchases ()
>> Home >> Order >> Business new volume purchases
Business new volume purchases
Click on the associated tab to view pricing and information on that type of Stata.
Stata/SE 12 volume purchase
Stata/SE is for researchers with large datasets. (
See details
.)
Stata/SE 12 volume purchase with PDF documentation
N
Quantity
Price
2
$2,795.00
both
3–5
+810.00
each
6–10
+630.00
each
11–25
+475.00
each
26–50
+445.00
each
51–100
+360.00
each
101–200
+235.00
each
201–500
+120.00
each
501+
Contact us
Number of users Select quantity
Printed Documentation Sets 0
$295
each (regularly $595). Discount available only at
time of Stata software purchase.
Contents:
N
installation DVDs
Stata 12
Stata/SE 12 volume purchase with PDF documentation and fi
year maintenance
*
N
Quantity
Price
2
$3,440.00
both
3–5
+990.00
each
6–10
+745.00
each
11–25
+555.00
each
26–50
+505.00
each
51–100
+415.00
each
101–200
+285.00
each
201–500
+150.00
each
501+
Contact us
Number of users Select quantity
Printed Documentation Sets 0
$295
each (regularly $595). Discount available only at
time of Stata software purchase.
Contents:
installation DVDs
Order Stata !
|
Upgrade Stata
Products !
|
Purchase !
|
Support !
|
Company !
|
Search
Andrew McClellan
Microeconomics
Week 8
4
Price Discrimination – What & Why?
Perfect (First-Degree) Price Discrimination
Basics of Price Discrimination
Third
Pricing for Stata (Statistical Software)
Stata Prices are complicated:
Different kinds of discounts
Academic / nonprofit discounts
Bulk discounts
Yearly vs. perpetual license
“Better" and “worse" versions
(even though making a better version is costless)
Why not just sell the better version?
Complicated pricing strategies can (apparently) increase profits
Andrew McClellan
Microeconomics
Week 8
5
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
PART A: “There is constantly a shift in supply and demand curves and markets are never at equilibrium. As a result, there is no purpose of the concept of equilibrium.” Do you agree/disagree with this statement.
PART B: Resorts give discounts to individuals who book in advance and stay over a weekend. Individuals who book at the last minute and do not stay over a weekend usually pay full price. Explain the difference between the two groups’ demand for resorts and the resorts’ pricing decisions?
Ensure that you define any key terms used in your discussion.
arrow_forward
Price discrimination is the practice of selling the same good at more than one price when the price differences are not justified by cost differences.
Evaluate the following statement: "Price discrimination is possible only if no one can easily resell the good."
None of these choices
True, because this prevents the low-price segment of the market from reselling to the high-price segment
False, because it doesn't matter whether consumers can resell the good or not
False, because allowing for resale is more efficient
Which of the following kinds of price discrimination occurs when each customer in a single market is charged the maximum price he or she is willing to
pay?
Second-degree price discrimination
Third-degree price discrimination
This is not an example of price discrimination
Perfect price discrimination
arrow_forward
George has been selling 7,000 T-shirts per month for $7.00. When he increased the price to $9.00, he sold only 6,000 T-shirts.
Which of the following best approximates the price elasticity of demand?
-0.6769
-0.6154
-0.3077
-0.5538
Suppose George's marginal cost is $4 per shirt.
Before the price change, George's initial price markup over marginal cost was approximately . George's desired markup is .
Since George's initial markup, or actual margin, was than his desired margin, raising the price was
arrow_forward
Fill in the following table with degrees of competition, the price elasticity of demand and the
implications of the degree of competition and the price elasticity on the price of the product
at each stage of the product life cycle.
Stages of the
product life cycle
Introduction
Growth
Maturity
Decline
Degree of
competition
Price elasticity
Price of the product
arrow_forward
What is price discrimination? Explain how the theories of elasticity, if used, can help suppliers make decisions on product prices.
arrow_forward
The elasticity of Supply is an important concept in Microeconomics as it relates to a business's ability to adjust its production and its production facility in response to market developments. Think of some examples of products and businesses that would have various degrees of Elasticity of Supply and share them here.
For example, what would be the Elasticity of Supply for an original piece of art? What does this imply for the adjustment in this market to a change in Demand?
How would you describe the Elasticity of Supply for a product such as peaches, plums, and other tree fruit? Consider first a brief period, such as weeks, and next a much longer period such as five years. How does the time horizon influence market adjustment when there is a change in Demand?
arrow_forward
Take a look at the three factors that affect elasticity in section 6.3, on pages, 205-207.
- Availability of Substitutes
- Percentage of Consumer's Budget
- Time Period of Adjustment
Explain how each of the factors would or would not affect the price elasticity of demand for a good or service that your company (or a company for which you have an interest) produces?
arrow_forward
Calculating Price Elasticity
arrow_forward
In dynamic pricing environment where prices change regularly the decision to open or close different price point is based one :
variable cost
demand forecast
scheduling
breaken point
supply forrca
arrow_forward
QUESTION 1
Firms A, B, and C were all selling 1,000 cups of coffee per day at $3.50 per cup, but in the following week they all changed their prices. This gave their managers some
information about the elasticity of demand in their local market, though they have to be careful to recognize that other factors might also have affected demand. The table below
shows the change in sales as a result of their new prices; they made no other changes. Complete the table by calculating the revenue, cost of goods sold (COGS), and gross
margin for each firm.
Firm
Baseline
A
B
C
Price per Cup
$3.50
$3.00
$4.00
$2.50
Cups Sold
1,000
1,140
830
1,500
Revenue
$3,500
$0
0
0
COGS @ $0.35 per Cup
$350
$0
$0
$0
Gross Margin
$3,150
$0
$0
$0
Coffee prices are going up, and Firm B is trying to decide whether to pass on to customers a cost increase of 10¢ per cup-to $0.45 per cup.
What will be their new gross margin if they don't pass on the cost increase and demand remains unchanged? $ 0
What will be their new…
arrow_forward
Before economic reforms were implemented in the countries of Eastern Europe, regulation held the price of bread substantially below equilibrium. When reforms were implemented, prices were deregulated and they rose dramatically. As a result, the quantity demanded for bread dramatically fell and the quantity supplied for supplied rose sharply.
Change in Demand
Increase
Decrease
Did not Change
Indeterminate
Change in Supply
Increase
Decrease
Did not Change
Indeterminate
arrow_forward
12
arrow_forward
The federal government imposes a $5 tax per game on the manufacturers of the electronic games. Graphically show what will happen. Make sure you label the initial P and Q and the resulting P and Q.Label axes clearly.
What happens to the equilibrium price of electronic games? What happens to the equilibrium quantity?
arrow_forward
According to the CEO of Turing Pharmaceuticals, what would he have done to the price of Daraprim if he could do things all over again? 1. increase the price even more 2. lower the price so that more people could afford it 3. wait to see what the competitor did 4. ask the government for a tax exemption
arrow_forward
What is most likely the reason?
arrow_forward
explain how and when demand and supply have changed (shifted) for online shopping. Provide examples of historical or current events where market demand and market supply for online shopping have shifted significantly, and state the factors that you believe have caused the shift in supply and/or in demand.
arrow_forward
The data in the table shows the price and quantity supplied for exercise balls. Using the Midpoint Method, what is the price
elasticity of supply from point C to point D?
Note: Remember to take the absolute value of the result and round to the nearest hundredth. If using a calculator, rounding
should be done at the end of your calculation.
Provide your answer below:
Point Price
$30
A
B
C
D
E
$32
834
$3
$38
Quantity
10,000
10, 100
10,200
10,300
10,040
arrow_forward
Question # 4
As the lockdown around the traveling destinations of the world began to ease and there is an increase in the demand for tourism services. Following is the demand schedule for the two traveling destinations Turkey and Malaysia.
Price
Quantity Demanded Turkey
Quantity Demanded Malaysia
150,000
65,000
50,000
300,000
48,000
55,500
450,000
30,000
58,000
Using the midpoint formula calculate the price elasticity of demand when price increased from 150,000 to 300,000. Also explain and illustrates if the demand is elastic or inelastic.
Find the cross-price elasticity of demand if the price of turkey package increased from 300,000 to 450,000. Explain if the two goods in question are substitute and complements.
With the reference to your answer in part (a), suppose you are asked as a manager of traveling company to ensure maximum revenue generation for your firm in Turkey. Justify how you would increase the firm revenues.
arrow_forward
Refer to Example 10.3 - 'Markup Pricing: Supermarkets to Designer Jeans'
a. Why do small convenience stores which are often open 24-7 typically charge higher prices than supermarkets?
b. Why are designer label jeans typically more expensive than 'mass-market' jeans?
arrow_forward
In the market for alcoholic beverages, a business called Drive-thru Bottle Shop offers a variety of
different bottled wines to their customers. They stock many brands, some being very well-known, with
others less well known.
Answer the following questions:a. If a wine has significant brand recognition and customer loyalty, then
the point price elasticity of demand at a given price for this wine would
elastic than the point price elasticity
be
of demand of a similar wine where the wine maker has little brand recognition and customer loyal,
ceteris paribus. Type L for Less, M for More or E for Equally.
b. The demand for a particular wine sees customers purchase 6,000 bottles of wine when the price is
$7.99 per bottle, and only 5,000 bottles when the price was increased to $8.49 by the Drive-thru
Bottle Shop management. What is the price elasticity of demand using the mid-point formula?
Answer to the nearest two decimal places.
C. Assume the Drive-thru Bottle Shop is trying to maximise…
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Exploring Economics
Economics
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:SAGE Publications, Inc
Managerial Economics: A Problem Solving Approach
Economics
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Cengage Learning
Related Questions
- PART A: “There is constantly a shift in supply and demand curves and markets are never at equilibrium. As a result, there is no purpose of the concept of equilibrium.” Do you agree/disagree with this statement. PART B: Resorts give discounts to individuals who book in advance and stay over a weekend. Individuals who book at the last minute and do not stay over a weekend usually pay full price. Explain the difference between the two groups’ demand for resorts and the resorts’ pricing decisions? Ensure that you define any key terms used in your discussion.arrow_forwardPrice discrimination is the practice of selling the same good at more than one price when the price differences are not justified by cost differences. Evaluate the following statement: "Price discrimination is possible only if no one can easily resell the good." None of these choices True, because this prevents the low-price segment of the market from reselling to the high-price segment False, because it doesn't matter whether consumers can resell the good or not False, because allowing for resale is more efficient Which of the following kinds of price discrimination occurs when each customer in a single market is charged the maximum price he or she is willing to pay? Second-degree price discrimination Third-degree price discrimination This is not an example of price discrimination Perfect price discriminationarrow_forwardGeorge has been selling 7,000 T-shirts per month for $7.00. When he increased the price to $9.00, he sold only 6,000 T-shirts. Which of the following best approximates the price elasticity of demand? -0.6769 -0.6154 -0.3077 -0.5538 Suppose George's marginal cost is $4 per shirt. Before the price change, George's initial price markup over marginal cost was approximately . George's desired markup is . Since George's initial markup, or actual margin, was than his desired margin, raising the price wasarrow_forward
- Fill in the following table with degrees of competition, the price elasticity of demand and the implications of the degree of competition and the price elasticity on the price of the product at each stage of the product life cycle. Stages of the product life cycle Introduction Growth Maturity Decline Degree of competition Price elasticity Price of the productarrow_forwardWhat is price discrimination? Explain how the theories of elasticity, if used, can help suppliers make decisions on product prices.arrow_forwardThe elasticity of Supply is an important concept in Microeconomics as it relates to a business's ability to adjust its production and its production facility in response to market developments. Think of some examples of products and businesses that would have various degrees of Elasticity of Supply and share them here. For example, what would be the Elasticity of Supply for an original piece of art? What does this imply for the adjustment in this market to a change in Demand? How would you describe the Elasticity of Supply for a product such as peaches, plums, and other tree fruit? Consider first a brief period, such as weeks, and next a much longer period such as five years. How does the time horizon influence market adjustment when there is a change in Demand?arrow_forward
- Take a look at the three factors that affect elasticity in section 6.3, on pages, 205-207. - Availability of Substitutes - Percentage of Consumer's Budget - Time Period of Adjustment Explain how each of the factors would or would not affect the price elasticity of demand for a good or service that your company (or a company for which you have an interest) produces?arrow_forwardCalculating Price Elasticityarrow_forwardIn dynamic pricing environment where prices change regularly the decision to open or close different price point is based one : variable cost demand forecast scheduling breaken point supply forrcaarrow_forward
- QUESTION 1 Firms A, B, and C were all selling 1,000 cups of coffee per day at $3.50 per cup, but in the following week they all changed their prices. This gave their managers some information about the elasticity of demand in their local market, though they have to be careful to recognize that other factors might also have affected demand. The table below shows the change in sales as a result of their new prices; they made no other changes. Complete the table by calculating the revenue, cost of goods sold (COGS), and gross margin for each firm. Firm Baseline A B C Price per Cup $3.50 $3.00 $4.00 $2.50 Cups Sold 1,000 1,140 830 1,500 Revenue $3,500 $0 0 0 COGS @ $0.35 per Cup $350 $0 $0 $0 Gross Margin $3,150 $0 $0 $0 Coffee prices are going up, and Firm B is trying to decide whether to pass on to customers a cost increase of 10¢ per cup-to $0.45 per cup. What will be their new gross margin if they don't pass on the cost increase and demand remains unchanged? $ 0 What will be their new…arrow_forwardBefore economic reforms were implemented in the countries of Eastern Europe, regulation held the price of bread substantially below equilibrium. When reforms were implemented, prices were deregulated and they rose dramatically. As a result, the quantity demanded for bread dramatically fell and the quantity supplied for supplied rose sharply. Change in Demand Increase Decrease Did not Change Indeterminate Change in Supply Increase Decrease Did not Change Indeterminatearrow_forward12arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Exploring EconomicsEconomicsISBN:9781544336329Author:Robert L. SextonPublisher:SAGE Publications, IncManagerial Economics: A Problem Solving ApproachEconomicsISBN:9781337106665Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike ShorPublisher:Cengage Learning
Exploring Economics
Economics
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:SAGE Publications, Inc
Managerial Economics: A Problem Solving Approach
Economics
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Cengage Learning