502 Final Project Part II Milestone-Overview and Macroeconomic Variables

.docx

School

Southern New Hampshire University *

*We aren’t endorsed by this school

Course

502

Subject

Economics

Date

Jan 9, 2024

Type

docx

Pages

3

Uploaded by MinisterGoldfishPerson907

Apple Inc. provides tablets, computers, smartphones, smart watches, and digital content and is in the consumer electronics, software services and online services industries; the Apple Watch specifically falls into the consumer electronics industry. Apple Inc. employees 2,000,000 people in the US alone and reported 394.33 billion U.S. dollars   in revenues in its 2022 fiscal year. The supply and demand of Apple's Apple Watch are influenced by various macroeconomic factors such as Gross Domestic Product (GDP), unemployment, and inflation. Firstly, the GDP serves as a measure of the overall economic performance in terms of market value. It indicates the total value of goods and services produced within a country during a year. Apple must pay attention to the GDP growth rates and other related statistics as they provide insights into consumer spending capabilities, thereby affecting the demand for Apple Watch. Unemployment can impact the demand for Apple Watch in multiple ways. For instance, during periods of high unemployment, individuals may choose to reduce their spending or face constraints in accessing new credit, leading to lower expenditure on these products. Additionally, inflation, which refers to the general increase in the prices of goods in the economy and consequently reduces the purchasing power of money, is likely to decrease the demand for Apple Watch. GDP: Over the last three years, the GDP of the US economy has maintained a positive GDP growth rate, from $21,060.47 billion in 2020 to 25,462.7 billion in 2022. Appendix A, Figure 1: GDP Change from 2020 to 2022. Unemployment: The rate of unemployment has significantly reduced over the last three years. In 2020, the unemployment rate stood at 8.05% of the population. However, it reduced to 5.35% in 2021, and then to 3.61% in 2022. Appendix A, Figure 2: Unemployment rates for the years 2020 through 2022.
Inflation: As shown in Figure 3, the rates of inflation increased from 1.4% in 2020 to 7% in 2021, before declining slightly to 6.5% in 2017. Appendix A, Figure 3: Inflation rates for the years 2020 through 2022 Over the past three years, the Gross Domestic Product (GDP) of the United States has experienced growth. This indicates a positive trend in economic expansion within the same period. Typically, a high GDP serves as a strong indicator of a healthy economy, characterized by low unemployment rates and high wages. As income plays a crucial role in driving the demand for Apple Watches, it is expected that the demand for these products will also increase and the GDP increases. Unemployment rates have had a remarkable decline over the past three years, dropping from 8.05% in 2020 to 3.61% in 2022. This reduction implies that individuals will have higher disposable incomes, enabling them to afford luxuries like Apple Watches. Consequently, the demand for Apple Watches is projected to rise, while the supply decreases. Inflation has experienced a surge, rising from 1.4% in 2020 to 6.5% in 2022. During this period, the demand for Apple Watches would be affected as potential buyers were compelled to lower their budgets or consider cheaper alternatives due to the decrease in the purchasing power of a dollar. This would lead to an increase in the supply of Apple Watches. However, with a slight decrease in inflation in 2022, there would be an increase in demand due to the slight rise in disposable income.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help