Chickadee Ski Club-Matt (ARR)
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Chickadee Ski Club
Executive Summary
: Chickadee Ski Club is a ski club located in southern Ontario. The
ski hill is not located far enough north to guarantee consistent winters of snow. The ski club’s revenue and profit increase in years when winters are cold and snowy, but fall when winters are mild with less snow. The unpredictable winters provide a challenge for
Chickadee Ski Club to remain profitable.
Issue:
Should Chickadee Ski Club’s operations manager Louise Crépeau purchase 40 new high-pressure snow guns to create artificial snow?
Strengths:
Chickadee Ski Club has operated for 30 years, for approximately 3-4 months of the year. The club has remained open despite unpredictable weather and changing climate. The club produces artificial snow to ensure the ski hill can remain open.
Weaknesses:
Unpredictable and mild weather impacts the ski season and reduces the annual skiers and therefore revenue. The club relies on snow-making equipment to produce artificial snow. The current equipment requires an employee to manually relocate it around the ski hill, and also requires electricity to operate. The current snow-
making equipment produces low quality snow.
Qualitative Analysis
: Chickadee Ski Club is considering upgrading its snow-making equipment. This new equipment would produce higher quality snow. It could be used in warmer temperatures than the current equipment. It would also save on wage expense and electricity expense. This new equipment is expected to lengthen the ski season by 2 weeks, increasing the club’s annual revenue.
Quantitative Analysis:
Price of initial investment = 40 snow guns x $5,000 = $200,000 Revenue from selling old equipment = $4,000
Cost of Initial Investment (Amount Invested) = $200,000 - $4,000 = $196,000
Residual value after 5 years = 40 x $250 = $10,000
Annual depreciation expense = ($196,000 - $10,000)/5 years = $37,200
Sales for extra 2 weeks of season = 300 tickets x $50/ticket x 14 days = $210,000
Contribution Margin = $210,000 x 20% = $42,000
Saved Labour Expense = 3 months x 10 days x 6 hours/day x $15/hour = $2,700
Saved Electricity Expense = 3 months x $100/month = $300
Total Expected Annual Cash Inflow = $42,000 + $2,700 + $300 = $45,000
Payback Period =
Amount invested/Expected annual net cash inflow
= $196,000/$45,000 = 4.36 years
ARR = (Average annual net cash flow – Annual depreciate expense)/Initial investment
= ($45,000 - $37,200)/$196,000
= 3.98%
ARR is less than the required rate of return of 10%
Net Present Value
Present Value of Annuity of $1. Period = 5 years, Rate of return = 10%. 3.791
NPV = $45,000 net cash flow x 3.791 =
$170,595
Present Value of $1 (Residual Value). Period = 5 years, Rate of return = 10%. 0.621
NPV = $10,000 x 0.621 = $6,210
Total Present Value of all Cash Flows: $170,595 + $6,210 = $
176,805
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