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3. Describe the concept of a product's reference value. How would you calculate the reference value for a consumer product whose package size is different than the package sizes of all of its competing products?

Please answer in detail   Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…

Answer 7, not 6

15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars   Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan

1Identify all of the possible risks of a brand or line extension: Select one or more: a a diluted or damaged customer image of products associated with the line-extended brand b a weakened manufacturing and distribution process c a diluted or damaged brand image 2The first step in outlining a strong marketing positioning statement is to: Select one: a address the target audience b address the key reasons customers should believe in the statement c address the category or frame of reference 3In order for a company to market the same product or service to different markets, what step is critical for the company to take? Select one: a The company should generate different positioning strategies to target the different audiences b The company should show its product or service is similar to its competitors c The company should be consistent and use the same marketing mix for different audiences 4The advantage of market research is that it: Select one: a can be expensive b takes time c can…

2. Enabling reviews, referrals, recommendations, and ratings by the consumer helps them satisfice during the purchase decision journey  a. True b. False

The types of stories sellers can use with customers include: Group of answer choices compare and contrast stories, success stories, failure stories, a., b. c. above b. and c. above

dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

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What's the correct answer A,B,C,D or E no explanation needed thanks

Please note: Use the IRAC method to answer the question fully. Note: IRAC stands for I - Issue R - Rule A- Application C - Conclusion A stands for Application not analysis. $&^÷×^^×@&@^$&$[>$*&:"-%÷^÷×[×>÷&&=& correct answer from experts please. Law501 . Business . Commercial

Required: Select any organization that recently made the headlines due to either product / service failure. Conduct research on this organization and discuss the following:• The product or service that the organisation offers. • The product / service experience that the target market enjoys• The planned marketing communication tools mix that the company uses• How the organization responded when the unforeseen negative event occurred,including the mode of communication that was used to engage with the affected customers; as well as details of the corrective actions taken.• Make recommendations on how an organization can improve the handling ofnegative situations that affect customers

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

Discuss in detail the 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.

Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…

Where does the Gen Z demographic tend to make purchases, physical stores,online, or both?2. Do they perform any pre-purchase research? If yes, how do they conduct theirresearch.3. Is the Gen Z consumer interested in a personalized brand experience or justlooking for the lowest price?4. Does the Gen Z consumer appreciate purchasing choices?5. Does the Gen Z consumer have high expectations when making a purchase?Does the completion of the sale depend on the expectations being met?

Validity and reliabilty of model comes under the ___________phase ?

Discussion

Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…

3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction​: Briefly explaining the purpose of the report ●Technology Options​: Where you describe each type of technology ●Sales Solution​: Where you explain how the options will increase sales ●Marketing Channels​: Where you discuss how to reach customers…

Circle the correct answer 1. What builds the image of the product in the minds of consumers?  A.Price. B. The product itself. C. Trade name D.After sales services.

Problem 1: Identify three product or service categories other than books, video, and  music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006),  “Ch. 1:  The Long Tail,â€Â  pp. 15-26.   “Ch. 3:  A Short History of the Long Tail,†pp. 41-51, “Ch. 4:  The Three Forces of…

- Write the blank the correct answer given inšlde te Location studies Test Marketing Consumer markets Advertising pre-and pos-testing Data analysis Observation research Pricing tests Concept, product development, and product studies Target market studies Usage, attitude, and image studies External factor research Usage, attitude, and image studies 1. It can be used to decide on the packaging, to determine the market reaction and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and to determine price elasticity. 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. 4. The information from these researches helps marketers identify macro-environmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. 6. It reveals the effectiveness of point-of-purchase collateral materials. 7. It…

Mary purchased a computer for $1,500. Although she has installed the computer in her office, she continues to compare prices. Mary is practicing A) selective retention. B) cognitive dissonance. C) selective exposure. D) risk aversion. E) familiar purchase aversion.

21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitability

Marketing researcher at Nestle is using event study to determine value of brand. Specifically, she estimates stock market reaction (change in value of Nestle's stock price) to the introduction of new version of Nestle's Butterfinger candy. Marketing researcher is using _____ approach to brand valuation  A. Cost-based approach  B. Market approach  C. Financial approach  D. Brand power

If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory

V C CSePub - Electronic Publishing For Professors - Create eBooks 1 Q p @2 W Download S Your Profile | 16 Personalities D2L Trademark Infringement: Models by Mus the advertisements are only seen by older professors and astronomers with interests and expertise in this field who can confirm these models' accuracy and realism. The term "Musk" is often used to describe scents of male cologne and deodorants. In 2017, Prometheus began to sell high-end cologne to be used by models in photo shoots and exclusive fashion weeks worldwide. A trademark search performed by Prometheus did not turn up the mark Models by Musk. Prometheus then began selling their newest cologne, Musk for Models, in a black box with the mark on the box in pixelated white lettering. Underneath the mark on the box, Prometheus' slogan for its newest scent was also printed in a white pixelated font and read "Out of this World." On the bottom of the box, Prometheus provided information explaining the purpose of the scent for…

Subject:- finance

5. A recent marketing study has shown that for your firm’s product a 2 percent increase in advertising expenditures results in about a 1 percent increase in units sold. Similarly, a 5 percent decrease in price generates about a 10 percent increase in units sold. Last year, your firm had overall sales revenue of $25 million. Assuming the information from the marketing study is correct, how much should your firm have spend on advertising last year? (Give the answer in millions of dollars and show 2 decimal places.)