TEST #2 AGRAWAL, DEEPANSHU

1. What is a Sustainable Competitive Advantage (SCA)? Choose a well-known brand and describe one SCA you believe they have. 2. What are the three parts of the BOR stack? Describe how each part creates or supports the SCA you described above.  3. While it is called the BOR stack, how would you arrange the three parts in terms of adding value. In other words, what is the first layer, second layer, and third layer of value within the BOR stack model?

Five Forces Model, analyze buyer power and supplier power for lulu

Explain QVCs current mission, objectives, strategies, and policies. Indicate if they are clearly stated or are they barely implied from the performance.

What is the bakery division’s business model for the BreadTalk brand? What is the relationship between BreadTalk and other brands within the bakery division?  Hints: - In analyzing the bakery division’s business model, one should focus on the Customer Value Proposition and key resources, and provide an overview of how BreadTalk generates profit.- Important to pay attention to the differences of target customers in Singapore and China markets, respectively.

The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:• Product/service 1-that survived throughout the product life cycle into the decline phase• Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.

Dawlance limited case study As Hassan Jameel what marketing mix decisions would you recommend for the air fryer launch? Why? On September 17th, 2015, Mr Hasan Jameel, Head of Marketing at Dawlance’, needs to firm up marketing mix details for the planned launch of their first microwave oven with air fryer technology. The original plan was to launch the air fryer as a five-in-one microwave oven which would allow consumers to heat, cook, bake, grill, and air fry food items using the same oven. Some managers at Dawlance; however, are concerned that offering so many options in one oven would increase the complexity and costs leading to high prices and reduced sales. They think that air fryer technology should be offered as a stand-alone unit, similar to those of competitors. Pricing is also a concern. Various price points from PKR 18,000 to PKR 30,000 are possible. Finally, the advertising and distribution spend is under consideration. Mr Jameel needs to finalise his recommendations for the…

There are two fundamental insights which market intelligence provides to an organization, namely Competitive Insight and Market Insight. From the extract what fundamental insights can one draw in order to understanding the market in the eastern suburb of Melbourne?

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

FIT manufactures wearable fitness devices. FIT devices include special features to be distinct from its competitors with several special features including comfortable attachments, a heart rate monitor and clear displays.  FIT is generally regarded as providing superior fitness devices.   Provide the Balanced Scorecard “Perspective” and an “Objective” that aligns with FIT’s strategy.  The Measure is given, provide an Objective that aligns with the corresponding BSC Perspective and Measure.   Perspective   Objective   Measure      _______________________              _______________________     Reduce number of defective units by 10%

Create the following aspects of Cape Union Mart’s marketing strategy:Q.2.1 Vision statement. Q.2.2 Mission statement. Q.2.3 Financial objective.

Summarize the key points Describe the present purchase structure of the firm. Evaluate Make Vs Buy model for the firm If you were at  place, what would you opt and why? Alicia Wong, Corporate Supply Manager, Thain Foods Limited, wanted to prepare a proposal to manufacture mustard in-house. Mustard, an important ingredient in many of the company’s products, was currently purchased from an outside supplier. She hoped a comprehensive proposal could be prepared in one-month’s time for the CEO’s approval.GENERAL COMPANY BACKGROUNDThain Foods Limited (TFL) had been in business for morethan 30 years. Its products included a wide range of syrups,fudges, cone dips, sauces, mayonnaise, and salad dressings. Its customers were major food chains, hotels, and restaurants in North America and Europe. TFL believed in continuous improvement to itsoperations. Over the last two years, it invested more than$2 million in plant facilities, the bulk of it new, state-ofthe-art process equipment and…

This mcq Question from INTRODUCTION TO BUSINESS ADMINISTRATION course.I Need the final answer just.

please do not give solution in image formate thanku  The Survival of Malaysian Airlines: A Case Study Abstract This is a case study on Malaysian Airlines’ pseudo-perennial financial distress triggered by the tragic twin losses of the MH370 flight in the Indian Ocean and flight MH17 over Ukraine in 2014. It follows the path of a national airline company in Southeast Asia; the obstacles faced, the tragedies encountered, and the numerous strategies devised and redevised, yield vital insights into the functioning of state-owned airline corporations outside the US and Europe. This case study contributes to the literature by reviewing the difficulties faced by such state-owned airlines and why airline companies, especially those from developing countries, are trapped in vicious cycles of inefficiency and losses. They must, however, persevere to continue to serve the region's economic and political interests. The advantages of running airline companies do not go to shareholders directly but…

How might a planner decide on competitive growth strategies using tools such as the market growth/market share matrix (Figure 2.3) and product-market matrix (Figure 2.4)?

For several years your Mexican restaurant has been very profitable, but recently the local grocery store has started offering a make-your-own taco bar and your restaurant's sales have declined.  Your 5-Forces analysis concludes that: A) Industry attractiveness has declined due to increased Rivalry.   B) Industry attractiveness has declined due to a greater Threat of Substitute Products   C) Industry attractiveness has declined due to greater Bargaining Power of Buyers   D) Industry attractiveness has declined due to the Threat of New Entrants.

Sustainability strategy must align with:O a. structure, competencies and culture of the organization.b. structure, competencies and the UN SDGs.O c. structure and culture of the organization, and external consultants.O d. none of the above. What is a Zero Carbon Transition Plan?A plan to avoid emissions.O b. is a plan that provides a strategy to analyze emissions.d.Is a costed plan that outlines how a building will adapt over time to remove combustion from buildingoperations.none of the above.

1.3) Evaluate the business level strategy implemented by Drip Footwear.

As a growth strategy, Midas Touch Ltd., has opted for a new product development strategy. The new product team in the firm has developed a number of concepts and they need to decide on which concepts to carry to the evaluation phase. With the aid of the Risk/Payoff matrix, advise on how they can determine financially viable concepts.

A) According to the assigned video: Introduction to generic business strategies, business strategy can be classified into four quadrants: overall cost leadership, overall differentiation, cost focus, and differentiation focus based on scope and source. The Andrews Family Restaurant is in the process of hiring a five-star chef who can cook a variety of food to meet customers’ tastes and wants. In addition, the restaurant is designed to provide complete privacy to customers. Therefore, tables ought to be separated by no less than 5 feet. Think about what the Andrews Family Restaurant’s business strategy is. Please explain your answer.   B)The Andrews Family Restaurant is in the process of hiring a five-star chef who can cook a variety of food to meet customers’ tastes and wants. In addition, the restaurant is designed to provide complete privacy to customers. Therefore, tables ought to be separated by no less than 5 feet.    Consider the examples of competitive priorities in Table 1.3 in…

Point of sale(POS) and restaurant management system, restaurants, restaurants, restaurants, work, restaurants, coordination, arrangement, easily, and accurately     please tutor you must discuss this topic

Business Name : ADIDAS X PARLEY. 1. Value proposition statement? 2. Propose model & framework ?

Shortly describe competitive profile matrix of PIA and Airblue ?

DESCRIPTION TO PC ct Life Sales and profits (5) Sales Profits Time Product Development Introduction Growth Maturity Decline Lossess investment (5) The product life cycle (PLC) is the different stages through which every product goes through. The product life cycle stages include: Introduction, Growth, Maturity and Decline. As a Marketing Manager in one of the car companies, you are required to analyze and decide what stage are electric cars at in the PLC in today's market? Why do you think so? (Mention the stage elecctric cars are in at the moment and explain why in terms of sales, profits, and all the other factors you learned about in Chapter 9). **Provide as much details as you can to avoid losing points

ty Management - Spring21 Poor quality of services and products is a result of O a. Poor integration of suppliers. O b. Proper raw materials supply. Oc. Poor quality management practices. O d. Ineffective marketing trends. US PAGE EN

MBAA 514: Management 1: Strategic Management - S23N70 - Announcements: Explanation of Value Chain Map As a reminder, the guidelines suggested for an easy to follow and more concise explanation of the value chain map can be organized as follows: For each Market Competency (separate paragraph) identify how the Market Competency is created/supported by 1) which core competencies, then, taking each core competency, 2) which capabilities support the core competency, then 3) taking each capability, which resources support the capability.  In essence, you are explaining the linkages back from the Market Competency to the resources. In each case you can provide additional information or a brief qualification if needed or available (cite sources). In each case, ensure you use the term or phrase shown on the map and identify it as a core competency, capability or resource. When the same linkage has been identified in a previous discussion, just say as described previously or above. Proceed…

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. Your Company $83.50 6,250 No Industry Average $76.28 6,225 None INTERNET SEGMENT Retail Price ($ per pair) Search Engine Advertising (S000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) +9.5% +0.4% Same 8.6 6.3 +36.5% 300 14,350 499 +66.5% 16,500 140 +15.0% 111 +26.1% 87 76 +14.5% 709 538 +31.8% 538 10.0% 709 +31.8% 13.2% 13.2% Based on the above data for your company, which of the following statements is false? Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isexpressly prohibited and constitutes copyright violation. O Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to…

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

Following the nine mission statement components, evaluate the mission statements for the organization, "Lilly's" and its competitors listed below, and develop an "improved" mission statement for the organization, "Lilly's".   Lilly's Original Mission Statement: To continue our dedication to providing a unique range of products, exceptional customer service, and great experiences.   Lilly's Competitors To Find Mission Statements On: Dillards, Amazon, ASOS, Saks Fifth Avenue, Bloomingdale's, Neiman Marcus, G.A.P INC, and Macy's.

In what ways does Unilever's focus on sustainability (see Illustration Capsule 9.4), in the long-term interest of its shareholders? Does it contribute to the company's competitive advantage or profitability. Discuss.

1. Evaluate the market attractiveness for EMR Innovations in terms of market factors, competitive factors, and innovative factors if any.   2. Identify potential target markets for the Lock-Awn Anti-Billowing Device, using the following factors (1) needs; (2) attractiveness; and (3) positioning

Outsourcing is referred to as the process of transferring a business activity, including the relevant assets,to a third party. Outsourcing of manufacturing activities is always debatable. As the purchasing manageranalyse the concept of outsourcing and advice on the most suitable option for Dysons in terms ofoutsourcing of their manufacturing.

Outsourcing is referred to as the process of transferring a business activity, including the relevant assets,to a third party. Outsourcing of manufacturing activities is always debatable. As the purchasing manageranalyse the concept of outsourcing and advice on the most suitable option for Dysons in terms ofoutsourcing of their manufacturing.