MGMT601 - Global Economy Assignment - Perri, Emily

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Running head: GLOBAL ECONOMY ASSIGNMENT 1 Global Economy Assignment - Apple Emily A Perri DeVry University MGMT601 – MBA Capstone Professor Brent Ward May 14, 2023
GLOBAL ECONOMY ASSIGNMENT 2 Global Economy Assignment - Apple What is the broad differentiation strategy? It’s a strategy that builds a brand or business that is usually different in a certain way from its competitors. It appeals to a large range of customers and is applied to the industry (Eads & Gafner, 2022) . Essentially, businesses develop different, unique, and distinct from their competitors, aiming to increase their competitive advantage. What is a business that we know that does something like that? The first business that pops into my mind is Apple. Apple is a tech company that was started in a garage in 1976 by Steve Jobs and Steve Wozniak. The first product and focus were on creating a top-of-the-line computer. They did well with that and then in the late 90s it was time to broaden their products and Apple created the iPod and then from there it was just onward and upward (The Founding of Apple Computer, Inc., 2023) . Today, Apple is most known for creating items such as the iMac, iPhone, and iPad. Apple’s strategy is broad   differentiation . Since the tech market is so large Apple uses this strategy to focus on important features that help differentiate them and its information technology products from others in this same market (Meyer, 2023) . Through the broad differentiation strategy, Apple really shines and stands out amongst the crowd. Apple’s sleek design and user-friendly products, in combination with its top-of-the-line branding, completely transform the technology business. Using this strategy means that Apple will forever aim to set itself apart from competitors not always by price but by the competitive advantages that are based on product designs that attract customers. Apple’s design is the starting point of all of its products and is considered one of its foundation principles (Meyer, 2023) . Apple has been at the cutting edge of stylish personal, seamless computing that’s sleek, minimalistic, and easy to use. Even though this strategy makes Apple different, the company still has a broad reach into various different areas of the market. The products are specifically designed for everyone, therefore supporting a huge market reach (Meyer, 2023) . Since the products are designed for everyone
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