IM - Unit 9 Discussion - Annie Namgoong

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Purdue Global University *

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140

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Management

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Feb 20, 2024

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docx

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1

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Chapter 15 of your text identified several elements shared by innovative organizations. Fast Company has identified some of the most innovative companies in the world. The World's 50 Most Innovative Companies . (2021). Fast Company, 243, 30–93. Using the Fast Company article as well as the material from Chapter 15 of the text, address the following in your response: Define 'innovation'' in your own words. Describe why innovation is necessary for a company to remain competitive in a global economy. Review the Fast Company article regarding the top innovative companies. From the article, choose two examples of innovation to share with your classmates. Identify what about these two examples was innovative for the company and/or the industry. Innovation is the process of creating a new product or service that changes the market or industry. It could also be an enhancement to an existing product or service. Innovation is necessary for a company to remain competitive because its products or services need to be desired by the consumer to ensure profitability and success of the organization. Sephora was recognized as being innovative for pledging to help Black-owned brands thrive by dedicating 15% of shelf space to them. The beauty industry has historically favored non-black communities in product offerings. This has long discounted minority products and consumer’s needs. This pledge served to close the gap on the availability of black-owned brands. In a world where online data is the primary source for knowledge and information, it is critical to ensure the information being gathered is accurate. In 2020, Logically launched a browser extension and app in the U.S. that enables users to fact-check info as it arises on social media. This was especially important since many users were at home, sheltered, due to the pandemic. With the many conspiracy theories and all the fake news, the online world needed a product that could weed out the inaccurate and inconsistent information.
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