GROUP DISCUSSION BOARD FORUM 2- PART 1

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Running head: GROUP DISCUSSION BOARD FORUM 2: PART 1 1 Group Discussion Board Forum 2: Part 1 Ken Davis Liberty University

GROUP DISCUSSION BOARD FORUM 2: PART 1 2 Organizational Theory Organizational theory deals with the formal structure, internal workings, and external environment of complex human behavior within organizations (Milakovich & Gordon, 2009). Milakovich & Gordon (2009) attempts to elucidate and lecture “the actual consequences of organizational behavior, including the individual actions on work being performed on the organization itself” (p.145). Astonishingly, the formal directness of an organization can span the field of business administration and shift the hypothesis of an organizational structure within management, stakeholders, and employees. Consequently, planning is a strategic key role in managing organizations, whether a nonprofit organization, for-profit organization, corporate or government agency. Planning also plays the most important role in managing organizations. Plus, organizational planning relies on the past, present decision making, and innovative collaboration with partners, stakeholders and employees. Today’s organizations compared to the planning, organization 25 years ago can be categorized by two words, Paradigm Shift. Paradigm Shift Dr. Cindy Trimm says, “A paradigm shift is a radical change in underlying beliefs or theory” (personal communication, March 22, 2006). Thomas Kuhn (1962) argues that scientific advancement is not evolutionary, but rather is a “series of peaceful interludes punctuated by intellectually violent revolutions” and in those revolutions “one conceptual world view is replaced by another.” Therefore, I think today’s organizations compares to planning in an organization 25 years ago requires a change from one way of thinking to another. Today’s Organizational Planning Compare to 25 Years Ago Organizational planning 25 years ago was more innovative than today’s organizational planning. Milakovich & Gordon (2009) says, “Such concepts of organization were largely

GROUP DISCUSSION BOARD FORUM 2: PART 1 3 derived from the highly structured arrangements of military forces and from rigidly structured ecclesiastical organizations. Although, organizational planning may have been more innovative, due to its founding principles, organization of classified innovation had not formal protection. Therefore, I believe organizational planning 25 years ago lost its originality between bureaucratic red tape. Organizational Life Organizational life remains, to me somewhat demising. Years ago after school I could come home to a clean family oriented, educational movie called the Walton’s. In the 1970’s the National Broadcasting Channel (NBC) ran family episodes. The Walton’s episodes (1971-1981), dominated an organizational life of moral principles. For instance, the household included a traditional family, father, mother, their children and the grandparents. In the morning everyone would politely salute one another, by saying good morning, and include each other’s name with integrity. Each person was aware of their involvement or responsibility to the family. Likewise, at day’s end everyone would politely conclude the day with a kind acknowledgement, and a good night, John boy. In contrast, to day NBC has paradigm. The once family oriented network now show, demising episodes, such as, Hannibal a sickening series of immorality, godless drama. According to Lesley Goldberg (2015): NBC has allowed us to craft a television series that no other broadcast network would have dared, and kept us on the air for three seasons despite Cancelation Bear Chow ratings and images that would have shredded the eyeballs of lesser Standards & Practices enforcers," Fuller said in a statement (Goldberg,2015, “NBC’s Hannibal canceled after three seasons,” para.2).

GROUP DISCUSSION BOARD FORUM 2: PART 1 4 Thus, innovation without the importance of planning within a world where everything quickly changes and crises are a regular part of organizational life does not support the formal theories of organization. Organizational Domain Max Weber (1964-1920) a German sociologist who was influenced by the need to control and the definition of certain procedures found within his contemporary organization theory. One of Weber’s central goals is to make possible an optimum degree of control in an organization, a formal theory of organization. According to Milakovich & Gordon, (2013) formal organization is the exercise of authority through a hierarchy of rules, procedures, and files, along with the exercise of authority (p.147). The domain of an organization illustrates the significance of the organization, for instance, Ask.com is a domain where one can ask a question and find an answer to a particular question. However, ask.com brings up a large number of domains which is branded specific to your inquiry. Domain-ion. Once a domain has been selected, the product becomes established and the results are a mark of ownership creating the brand identity (Clancy & Trout 2002). Subsequently, certain brands can easily become confusing within the domains, due to closely advertised marketing products causing branding confusion. According to Howard, Kerin & Gengler (2000) “trademark infringement litigation has become pandemic in the United States” (p.250). Therefore, branding confusing, according to Clancy & Trout (2002) is a differentiation in product, but not marketing techniques. Consequently, changing the organization’s domain is a feasible strategy for coping with a threatening environment. Subsequently, an organization which has recently changed the domain name due to brand confusion is MasterCard. MasterCard changed the domain from the .com to the .us to

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