QBM2-task2

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Western Governors University *

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D081

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Management

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Jan 9, 2024

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docx

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Innovative and Strategic Thinking D081 Task 2: Risk Analysis Western Governors University Charlene Waters, ID # 010319170 9/5/2022
A. One risk which the company will face in entering the new market overseas could be a lack of communication between the employees in the first location in the U.S. and those in the second location in India. The companies will be separated by both geography and time differences, which will limit the amount of collaboration that can take place between the two locations. While the first location’s structure is flat, carrying that structure over to the new branch could lead to significant differences in the culture of the expansion. In the U.S. office, the coworkers can reach the founders at anytime for collaboration, however since in the new extension office they wouldn’t be able to do that, it could lead to work differences, decreased communication within the Indian team, or decreased collaboration between the offices and team members, because they will be so separate from the team already present in the U.S. Another risk the company faces with entry to the new market is poor product performance with the new materials that are required for the company per the National Fisheries Development Board (NFDB). To get the endorsement from the NFD, the company must use recycled Indian plastics to construct their boats. This change in materials could lead the company to design or manufacturing difficulties if the boats are more expensive than the original models or if they do not perform as well due to the required changes in materials. These changes can open the company up to a poor product, especially if the defects aren’t caught in time prior to production, which could damage the company’s reputation and hurt their market entry. B. 1. Strengths: 1. One of the biggest strengths of the boat manufacturing company is its products. The boat’s net-zero environmental impact, foldable design, and affordable price sets the company and its products apart from the competitors. Another strength of the product is the fact that it has a net-zero environmental impact and that it helps to perverse the natural ecosystem through its use when fishing. 2. Another strength of the company is the environment which the founders have created within the company. The decentralized company structure, with an internal environment of innovation is a strength because it promotes the employees to reach their full potential of innovation, as well as makes everyone feel like they have a voice and a listening ear when they have ideas. Employees will feel more valued in that environment and the company’s incentive structure for rewarding employees for being good at their jobs will further make it a great place to work and have a career. 2. Weaknesses: 1. One potential weakness of this company is the uncertainty of the NFDB’s endorsement of their product. The company has already
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