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A SWOT analysis is a framework that identifies strengths, weaknesses, opportunities and threats in order to assess the company's competitive situation and develop strategic plans. Using the SWOT method all possibilities are assessed, including those of present, future and Internal and External factors (Kenton, 2023).
STRENGHTS
The strengths of an organization are determined by its areas of competence and how it stands out from the competition. Its unique technology, loyal clients, strong balance sheets and powerful brand are examples of this (Mind Tools, 2022).
Reputable American auto part provider with 30 years of experience demonstrates its dedication to sustainability in business practices and the future.
Extensive research and cutting edge technology have allowed us to make superior components. The efficient and timely customer service has been shown by a great deal of repeat customers as well as an extremely loyal client base.
Dependable suppliers of raw materials; mutually beneficial contracts have been drafted.
WEAKNESSES
Organizations with weaknesses are unable to operate at their best. In order for the company to stay competitive, it needs to make these improvements.
Outsourced production to South Korea could be thought to be of inferior quality.
Lawsuits may result from product recalls that perpetuate the notion of "decreased quality."
Declining stock value as a result of increased outsourcing of production and a reduction in the US relationship to products.
Ineffective leadership is the cause of the decline in R&D activity.
OPPORTUNITIES
Opportunities are advantageous outside circumstances that might provide a business a competitive edge.
Consistent financial flow for the purchase of new technology to boost productivity.
A local production site can also result in cheaper average cost per unit and faster time to
economies of scale due to decreased transportation expenses.
AutoEdge will be able to market and rebrand as a supplier of fuel-efficient parts if it is able to deliver parts that enhance fuel efficiency.
THREATS
Threats are elements that have the potential to be detrimental to a firm.
Auto Edge faces a number of threats, including heightened rivalry. The car industry's fortunes have declined as a result of this.
Auto Edge is also threatened by the strict rules in the auto industry in the United States.
This is because the corporation has entered a loss-making area due to poor production caused by strict rules.
Because of Auto Edge's conservative financial performance, the board of directors decided to end production and source the company's goods from a reliable South Korean firm. Although the company's five-year plan was effective, the problem of subpar products caused the company's reputation to be called into question. The company's brand was further damaged
by the recall of cars built using its parts. However, the business can still benefit from its long-
standing reputation in the car industry for producing trustworthy, high-quality products—
especially if it relocates its operations back to the United States. Thus, in order to regain the trust of its devoted clientele, the business ought to relocate its activities back to the United States.
Furthermore, the macroeconomic conditions that the United States is facing will undoubtedly benefit the organization. Given the high unemployment rate in the country, the corporation's high personnel costs—which ultimately led it to close down its U.S. operations—
will eventually come down. A further factor in the company's decision to outsource operations was the possibility of reduced financing expenses as a result of low interest rates and low inflation. Therefore, it makes perfect sense for the business to decide to alter course and relocate its activities back to the United States.
References Kenton, W. (2023, October 30).
SWOT Analysis: How to with Table and Example
. Investopedia.
https://www.investopedia.com/terms/s/swot.asp
Mind Tools. (2022).
SWOT Analysis
. Mindtools. https://www.mindtools.com/amtbj63/swot-
analysis
(Mind Tools, 2022)
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