BSBMKG541_Assessment Task 3

Related Course Objectives:1. Assess the role of marketing research in the design and implementation of a successful marketing programme 2. Develop research strategies that will provide sound and reliable inquiry into customer characteristics and needs3. Design research instruments and procedures that will properly collect important information4. Produce report that incisively informs management and makes recommendations to resolve issues and problemsAssignment Description and Instructions:Please study the case scenario below and propose an approach to address the needs and find solutions. Your report should:1. Include four (4) research objectives2. Describe the research design. Use three (3) qualitative methods: Focus Groups, Depth Interviews and Netnography.For each give the following details:a. Participantsi. numbers, gender, age, how selected; Justify eachb. Interviews i. how many, the setting & process, length of time; Justify eachii. questions/discussions held related to the 4…

29- Services are intangible and that is a problem for service marketers because customers cannot touch or feel service. Which of the following is MOST effective in overcoming intangibility? Group of answer choices use virtual reality to let customers get a feel for the service use robots or automation technologies offer monetary incentives to customers offer money-back guarantee 30- Department stores are those retailers who Group of answer choices heavily discount prices to undercut other form of retailers lack enough salespeople on the floor, so service is extremely limited carry a broad variety and deep assortment of merchandise carry a wide range of products, each with a limited selection of merchandise 31- Unlike advertising, public relations Group of answer choices is considered a human resource function converts mass media advertising into direct marketing supports promotional efforts by generating free media attention should not be considered part of the…

Discuss four reasons why some organizations fail to conduct need assessent as thoroughly as they need to before the development and delivery of a training program check_circle Expert Answer     Step 1 A needs assessment is essential because it supports a company to manage the ways that are hindering it from arriving at its craved purposes. Step 2 Given below are the four reasons that show why some organizations fail to manage need assessment as completely as they need to before the development and delivery of a training program- Require Judgement Time-consuming Misunderstanding about assessment Incapability to determine the uses of assessment Step 3 Need Assessment needs an understanding of the different parameters that are going to affect the organization in the future or are already affecting it. Judgment should be accurate in all manner which can be done only through proper analysis and evaluation. But in actuality, managers and employees think that it takes more…

Consider the image below. Briefly design a short section of a survey questionnaire , with only three questions, to identify the most important attributes when customers are choosing a coffee shop and how they would rank the importance of the attributes.

Demand Planning   In a consensus meeting, who are the primary attendees? Marketing manager and sales Demand planner and production planner Demand planner and sales person None of the above

You are a supervisory level, clinical laboratory scientist (10 years of experience) in a 300+ Bed, The Joint Commission (TIC) accredited hospital. The laboratory director informs you that the organizations administrator has asked the laboratory to assess the institutions overall approach to meeting its regulatory responsibilities including point-of-care testing (POCT). In addition to the main laboratory testing. POCT is performed on inpatients, outpatients, at off-site clinics, and through outreach (e.g. visiting nurses). The laboratory director asks you to assume the overall responsibility for this reevaluation. (Please give a detailed answer. Thank You!) Who is allowed to perform point-of-care testing? What type of training is required?

CHOOSE THE BEST ANSWER. PLEASE ANSWER AS SOON AS POSSIBLE  1- What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2-  What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4-  Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall…

company: Bell helicopter A detailed summary of the company that includes an overview, its sales structure, key products, and other relevant information Description of a business-to-business sales function that you could perform for this company, including a short draft list of possible products/services you could represent

Develop a response using the following to guide you:     Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.   For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.

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Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson.   Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization.  In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why? Please be mindful to use…

When considering a high involvement purchase, what are reasons that consumers spend more time researching the product before buying? (Select all answers which apply.) Group of answer choices The purchase isn't expensive, but they know that their spouse believes it's really important to get exactly the right product. They will have to wait months before the product arrives and don't want to have to return it. Every purchase should be high involvement and we need to worry over every penny we spend. They are spending a lot of money on the product and want to spend it wisely.

Although all scenarios and situations in PR have unique differences they demonstrate the importance of knowing stakeholders. Why is this? O Stakeholders are disruptive and understanding them can help a PR practitioner cover up any negative issues about the organisation. Stakeholders are the publics to whom an organization is accountable, but it is only necessary to know about two primary stakeholders. O Stakeholders have little influence on the reputation of an organisation and the course of events for a campaign Stakeholders are a guiding influence for an organisation that PR practitioners need to identify and understand in order to develop successful campaigns.

Statement 1: "Your firm has had problems with sales people telling lies to customer. You have hired a consultant named Phil to help assess the problem and give you advice. Phil did some research and found that your staff is nearly 4 times more likely to mislead customers than is normal in your industry. He recommends that you send employees an email appealing to your employee's common beliefs about the value of telling the truth and point out that at the moment this firm tells lies to the customers much more than other firms. He suggests you attach his research summary of his employee truth-telling research results. It is likely that Phil is using the "product of the environment" approach to solving business problems. Statement 2: "Your firm has another problem: many employees are lazy and unproductive. You've hired a consultant named Anya to help assess the problem. Anya arranges for focus groups with different groups of workers and sends out surveys designed to discover employee…

Need the correct answer to this practice question I found online please | A shaved ice and a retail business at the beach write a television commercial that illustrates both of the companies' products in an appealing light. What is this practice called? co-advertising co-hosting > co-spending co-sponsoring

Your client (SuperSpool) imports hand-spun wool yarns from Australia and New Zealand. They have very little market share as they just started their business in the summer of 2021. Their biggest competitor is ClassicYarn. They want to increase awareness of their great products with the goal of gaining market share in the U.S. To help develop your agency's recommendations, you want to execute a survey of people who design knitting and crocheting patterns for customized clothing using specialty yarns. Which of the following questions is probably the BEST to use? A)Do you prefer hand spun yarns and American made products? B) Yes or No: Do you think ClassicYarn is a socially responsible company? C) On a scale of one to five with five meaning you strongly agree and one meaning you strongly disagree, how important is it that yarns you buy are made in the U.S.A.? D) Given current supply chain issues, knowing ClassicYarn uses only fibers made in the U.S.A., would you agree its products are more…

Required: Select any organization that recently made the headlines due to either product / service failure. Conduct research on this organization and discuss the following:• The product or service that the organisation offers. • The product / service experience that the target market enjoys• The planned marketing communication tools mix that the company uses• How the organization responded when the unforeseen negative event occurred,including the mode of communication that was used to engage with the affected customers; as well as details of the corrective actions taken.• Make recommendations on how an organization can improve the handling ofnegative situations that affect customers

Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion:  How do you think personalization, wanting more options, constant customer service contact, customer feedback, and front line service reputation of the business form are different customer expectations?

Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?

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Need the correct answer to this practice question I found online please The Busy Bus Business reviewed its current advertising budget and realized it needs to scale back. Which of the following would be the easiest to cut? its social media campaign its affiliate campaign its television campaign its print campaign

Some products are reviewed by consumers before being marketed to the general public, during a process called ________.   Question 44 options:   customer-led innovation   concept testing   crowdsourcing   trend watching   feasibility studies

Part 1: Conduct research about a U.S. automotive and manufacturing industry and include all required information in the rubric. Part 2: Conduct research about the industry and specific real world company you selected in week one to obtain data ( Remember the industry and company does not have to be within the automotive and manufacturing industry). Include a Porter's Five Forces diagram. Please select an industry and company that interest you as you will continue to conduct resesrch on the industry and company throughout the course. Part 3: Compare the U.S. automotive and manufacturing industry to the industry and company you selected. Remember to include a Porter's Five Forces diagram comparing both industries and summarize the findings.

Q35

Post a paper of at least 1,000 words to cover the following: My firm is  DONT FORGET TO WRITE IN DETAILS AT LEAST 1,000 words, i need an A - Describe a new product for my firm recently introduced - Detail how the new offering was different from their existing products - Discuss why the change was made and how it fits their marketing strategy

Discussion

Explain it correctly and In details Q)You are a manager of an advertising company. The company is running short of funds, so you decide to increase revenue. Should you increase or decrease the price of running ads? Explain your answer.

Assignment #1 (Strategic Marketing) Assignment #1 Product Message Price Company's Image Facilities Place Promotion How would you use this illustration above in strategic planning to adapt to the mission and goals of the company? Explain each

The Unique Characteristics of Services Question Content Area INTRODUCTION: When you go to a doctor's appointment or get your hair cut, you receive a service. What are the unique qualities of services? How are they different from products? What are the challenges in marketing services?   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. A service is something that is not physical.         2. It is possible to touch and feel the education that students derive from attending classes.         3. Health care is a service.         4. Services such as airline flights are produced and used up at…

Decision Point: How to Use Additional Salespeople Now that you've made a decision about the best service to offer a person with a pressure cooker time perspective, the director decides the stores need to hire additional salespeople to assist customers as they shop. Which of the following options is the best way to use additional salespeople? Select an option from the choices below and click Submit. 1117 Have salespeople assist customers in finding products quickly and easily within the store. YA Hire salespeople with a culinary background so they can hold cooking demonstrations showing how unique and interesting ingredients can be combined to create different eating experiences. Have salespeople recommend products to fit the needs of the individual customer in order to reduce their perceived risk.

Sales Force And Evaluation 3