Identify and evaluate marketing opportunities_2

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Define customer.

Q. Describe what  firm does, and what steps it might take, to improve the marketing relationships with its customers.

Indicate the section of the business plan. NO DESCRIPTION SECTION 1 Marketing strategies of the competitors Number of employees needed for the business 3 Summary of the entire business plan 4 Financial needs Estimated salary for office employees Estimated promotional expenditure Minimum qualifications for each type of employee 5 7 8. Forecasted electricity charge for the factory 9. Nature of the business 10 Inward and Outward financial flow of the business 11 Annual requirement of raw materials 12 Location of the business 13 Cost of a unit of production 14 Target sales area 15 Sales forecast

QUESTION 3 Describe market segmentation and how does a company decide on its target markets and market segments?Using any small medium enterprise(SME) as an example,justify your answer.

Question 1 Discuss why marketing management  is important to an organization,and how corporate and business strategy analysis gives an organization a competitive advantage

Question 4 Critically assess the elements in the SOSTAC Model and their influence on the marketing activities of an educational institution. What are the implications for strategic marketing plan development?

1. What is new market target of beauty products. 2. What is new market target of food products.

6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…

QUESTION 1 (a) With example, explain the difference between personal consumer and industrial consumer. (b) Explain the relation between needs and goals.

References Review View Help O Editing v A A B IU Ev E E E A 11 Winston Bailey grew up in a robust African family where taking medicines for petty problems was frowned upon. Elders in the family believed that minor ailments could be cured by appropriate precaution and diet control. Winston said he was chided for wanting to eat ice-cream when his throat was sore. He was not only denied his favourite ice-cream but was also given liberal doses of ginger juice. Mr. Bailey majored in commerce in college but pursued his MBA in Marketing in the USA. He returned to his home and bought out Devon House Ice Cream and Sweet Tooth Ltd, a company recognized as the manufacturer of the finest ice-cream throughout the country. Winston was visiting his elder sister who stay in a nearby town when his throat got infected. Out of old habit, he gave up ice-cream and asked his sister for some ginger juice. His sister out of sympathy mixed some ginger juice in a bowl of ice-cream and Winston ate the innovative…

Answer with reference

Q1. Select coffee product and provide details of the company name, its marketing mix, segmentation, targeting, positioning and distribution strategies.

Question 8 Explain the following: The Customer Relationship Management Philosophy, according to author Francis Buttle Two (2) misunderstandings about Customer Relationship Management Three (3) advantages and two (2) disadvantages of using Customer Lifetime Value Analysis

Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation.

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12- The broad description of a retailers objectives and scope of activities it plans to undertake is known as __________________________. a. Overall strategy b. Retail strategy c. Retail Audit d. Organisation mission

Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base.Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete thetasks that follow. Question 1Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of thee-commerce model to the retail company.

Please write your understanding about figure 1.9 (service management)

1. Market gap of beauty product in marketing. 2. Market gap of food product in marketing.

online clothing business introduction services objectives vision

Question

Bb Week 3 - Marketing Module 3 - X k 1892 GULD HOME 23 TUTORING ? HELP LIBRARY CAREER MEDIA Gmail 48°F Cloudy blackboard.strayer.edu/webapps/blackboard/content/contentWrappe YouTube Maps WEEK 3 > + SUBMIT Translate Why z News How to Not Give U... R + X What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting? O Profitability and marketibility. O Profitablity and strategic fit. O Marketibility and strategic fit. O Marketibility and positioning. Q Search

Chapter 8 discusses branding strategies. One of the ways that the Hello Kitty brand became disseminated so widely is by using a co-branding strategy with many other brands. a. What are some of the brands mentioned in the case that partnered with Hello Kitty? b. Discuss the perceived fit between each of those brands and Hello Kitty. c. Discuss the target market for each of those cobranded offerings. Are the target markets the same? If not, how do they differ?d. Perform an Internet search to discover more brands with which Hello Kitty is currently partnering. e. Repeat the analysis in parts b and c for the new brands that you uncovered in your Internet search. f. What characteristics of Hello Kitty make it able to be a successful co-branding partner with so many other types of brands?

1: explain customer value driven marketing strategy of Levi's brand? 2: explain integrated marketing program of the Levi's brand? 3:explain 4ps of Levi's brand?

1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers?                          (Minimum 150 words)   2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11.  (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words)   4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…

Please answer all questions and  explain all options