CH 02

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Psychographics

When a company considers and tries to preserve an individual's long-term interests, they are using a _____________. orientation   Question 5 options:   sales orientation   product orientation   societal marketing orientation   All of the above

Answer the questions below thanks

For which of the following products would its producer be more likely to choose personal selling rather than advertising or sales promotion to market it?rosebusheswashing machine/dryer combosnack foodcooking potromance novel

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Couples seeking away time from the kids with a high income Find 4 Demographic 4 Psychographic 4 Geographic 4 Behavioral

Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a bran

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 Behavioral and 4 Geographic

To design effective marketing programs by devising appropriate recommendations for pricing, promotion, place, and services products (4 Ps). for grab company

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer.  please answer with examples and clear explanation

The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services.  My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…

Does the retailer Target create an emotional connection with its target customer? What kind of emotional connection is created with the consumer? please no plagiarism.

Multiple choices

What were the top 3 associations that SFA led to in the minds of customers concerning the salesperson?    Satisfaction with the salesperson, information, and product knowledge Trust in the salesperson, market knowledge, and responsiveness Professionalism, information, and market knowledge Information, understanding and anticipating needs, and decision making

8 Which of the following is not a step in the consumer buying process?    a) Buy  B) Identifying alternatives  NS) Emergence of need  D) Evaluation of alternatives  TO) Leaving the store without purchasing the product

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What is the most likely objective of this advertisement? What marketing goals do you think the company/brand is trying to achieve with this advertisement/campaign?

2 target marketing strategies a firm or business can adopt to create value for it's customers 1 positioning strategies that a business can adopt to attract it's customers

Please do not give solution in image formate thanku.

describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning

what is the summary (bullet type) of this topic?

Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False

Create your own business idea that includes: Description of the product or service Why the company has decided to expand globally Specify the markets and/or countries where the company is going to enter Prepare the SWOT analysis for your business idea Brand (sub-brand) name, slogan, and the key message for (one) target group Marketing mix concept to promote the product

Advil Liquigel is a mature and 3 points well-established product. Therefore, the selling strategy goal is to Build desire for the product Sell more units at a lower price O Change buying habits O Maintain customer relationships

You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Demographic 4 Psychographic 4 Geographic 4 Behavioral

Suppose you have a leather Brand company tells about customer perceptions towards your brand company through sensation and uses a questionnaire to identify customer perceptions and Also include self-concept and brand personality?Note: Answer should be conceptional don't copy waste