BUS 330 Week 1 Discussion 2

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion

Define the purpose and the research problem statement for ‘What the opinions of consumers on a 10 percent reduction in weight, with the price remaining the same, of “Snackers” chocolate bars?’

When The Bombay Company, a retailer of upscale furnishings, first opened its e-commerce site, it drew a number of lookers but few buyers. The company’s recognition that a problem existed with its Web site is the first step in the marketing research process. is this true or false

Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:    A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workersinvolved, the place/s and time/s)

Your company recently launched a new “dry” shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product

which forms of marketing research would be best in gathering consumer information relating to the product or service?

Explain why it’s important to carefully define the problem or opportunity a marketing research study is designed to investigate.

How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process?  What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?

'Marketing research is carried out to define the probable market for particular product and to find out general market conditions and tendencies’. Appraise various functions of marketing research and state how these functions are relevant. Please provide justifications for your answer.

Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False

Suppose you have developed a new product for your buisiness. Outline any 5 steps in developing a research instrument

As per you, why is the Net promoter score(NPS) an important consideration for marketers?As a marketer, at what stage would you incorporate NPS feedback in your marketing research?

Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.

Reflect on the importance of ethics in marketing research. What initiatives would you present to marketing management to assure participants that the data collection process is ethical and their data will not be used for alternate purposes?

Describe one or two kind of marketing surveys that may be useful to each of the following organization.( with explanation please) Public Library Public transportation Authority in your city/area: Major Department store in your area A restaurant located in your city A candidate that is considering running for public office:

When developing a market plan, why is problem definition the most important component of marketing research?

Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.

Develop a response using the following to guide you:   Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.

Marketing Research is the systematic design, collection, analysis and reporting of data and findings which are relevant to a specific marketing situation facing the company Select one: O True O False

Write any four differences between market research and marketing research.

What is big data, and what opportunities and challenges does it provide for marketers? Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both? What is behavioral targeting? Provide an example of behavioral targeting. How are firms responding to consumers and public advocates that it is a form of stalking consumers? Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions? The marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.

“How does perceived value affect consumer purchase intentions?" is an example of a descriptive research question. True O False

What is industry information? Why will it help with a marketing management research project?