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School

Langara College *

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BUAD-266

Subject

Marketing

Date

Feb 20, 2024

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docx

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1

Uploaded by CorporalWillpowerKangaroo50

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BMKT161 Individual Connect Assignments Activity Assignment Score Weight Distribution Practice Marketing - 12 Turns In this mode of play, individual players act as companies which compete against computer-controlled companies. Each turn represents one business quarter. Practice Marketing puts players in the role of a marketing decision maker for a small backpack company. Players research the market for backpacks and choose a promising market segment to target. Then they design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for their backpacks, players select distribution channels, and coordinate an integrated communications strategy to build awareness for their products. Players analyze sales results, collect competitive information and then refine their product, price, place and promotional strategies in order to maximize results and become a market leader. Instructor Instructions: This is meant to give you a chance to get familiar with the simulation so that when we start the real game you are ready to go! Welcome to Practice Marketing! These slides will provide an overview of the Practice Marketing simulation, along with basic navigation information, details about multiplayer games (if assigned), and an overview of how you earn your score. Practice Marketing puts you in the role of a marketing decision maker for a small backpack company. You will research the market for backpacks and choose a promising market segment to target. You then design a backpack with the goal of matching its style, attributes and special features to the preferences of that market segment. After setting an initial price for your backpack, you select distribution channels, and coordinate an integrated communications strategy to build awareness for your products. The game includes a realistic marketplace in which you will compete against computer-controlled companies or classmates*, depending on how your instructor has created the assignment. You will analyze sales results, collect competitive information and then refine your product, price, place and promotional strategies in order to maximize results and become a market leader. WV STEP 1- Practice Marketing Full Simulation Student ... 0% 0/0 points 1 attempt View attempt 1 0.00% 0/0 points 07/22/2023 at 10:34 PM PDT 60 min v STEP 1 - Practice Marketing Full Simulation Orientati... 0% 0/0 points 1 attempt View attempt 1 0.00% 0/0 points 07/20/2023 at 11:05 AM PDT 5 min VvV STEP1(PREP FOR STEP 2) - Practice Individual Simul... 80% 80/100 points 1 attempt View attempt 1 80.00% 80/100 points 07/20/2023 at 12:21 PM PDT 1 hr 3 min
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