topic 8 dq2

What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization?  What should be included within the marketing plan?  Who is typically responsible for developing the marketing plan?  Which departments within the organization should have access to the marketing plan?   Please support your responses through examples.

One of your friends is contemplating opening a coffee shop near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.

What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?

What is the most important part of the marketing plan? Executive Summary Company Profile Budget O Market Segmentation and Targeting A company that wants to implement a market orientation would need to do what? Do research on its customers, competitors, and markets. Do research on its location Do research on its consumers, customers and new trends Do research on different marketing strategies

A marketing plan is a process of determining a straightforward, comprehensive approach to creating customers. The following elements are critical for developing this plan: current marketing research, recent sales analysis, a marketing information system, sales forecasting, and evaluation. What is a marketing plan? Why is a marketing plan necessary for an entrepreneur? How critical are the elements mentioned above for an entrepreneur? Explain your answer.

write a marketing plan for an organization based on a new product or service that they could offer. Short profile of the company Industry analysis and any marketing research that needs to be done SWOT and PEST analysis (in brief) Competitive analysis Marketing goals for a new product or service Describe how this impacts the current marketing mix of the company such as product, pricing, place of distribution, and promotional messaging Target market identification Marketing strategies and tactics How the success of the marketing plan will be measured

Otobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them.

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

You advise for a big soda manufacturer. Tell the company how to use the internet in their marketing plan and how to boost their online image. Plan any needed web pages.

Create plan for a business administration student who has graduated with an associate degree by using the following steps  A mission statement A SWOT analysis A description of the target market(s) A brief outline of the marketing mix strategies—the product, pricing, distribution, and promotion strategies

Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs.Explain why this is a challenge and outline things an organization can do to overcome these difficulties.

Any company's marketing plan must include improving and maximizing customer loyalty and retention. Describe why this is the case and provide two examples of businesses that use this strategy.

Now that you have gone through a full Marketing Research project and learned from the modules throughout the semester, answer the following questions: PART 1: What do you see as the most challenging thing about Marketing Research?   PART 2: What do you see as the most exciting thing about Marketing Research? No need to respond to your classmates for this one! Good luck on finishing out the semester strong in all your courses! You must start a thread before you can read and reply to other threads

A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.

Choose any organization of your own choice and identify the products offered and what are the key components of the marketing environments that affects a firm’s marketing effort. Prepare the report.

Otobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them. Answer with long essay and support your answers with examples.

This week we are going to chat about marketing analytics and business and consumer markets. Your tasks: A study conducted by Adobe found that 77% of marketers surveyed believe that data on consumer purchase histories can improve marketing performance, yet only 21% actually use it. Similarly, 88% believe that behavioral data can have a similar impact, but only 20 % use it. These statistics highly a contradiction between the perception of marketing analytics' value and the actual frequency of execution of marketing analytics. Why do you think this is? If you were in charge of implementing marketing analytics in an organization, what hurdles would you expect to encounter and from whom, and how would you overcome them? The practice of buying business products based of sealed competitive bids is popular among all types of business buyers. What are the advantages and disadvantages of this practice to buyers? Should companies always give the business to the lowest bidder? Why or why not?

How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?

In marketing, what does the picture below suggest? Write your analysis in sentence form.

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Marketing plans propose a marketing strategy that details the chosen marketing mix (product, place, price, and promotion). Distinguish the specific elements of the organization’s marketing mix and evaluate the extent to which the strategy reflected in these elements is aligned with the organization’s mission statement. What recommendations would you make to better align the organization’s marketing strategy with its mission?

Otobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them. Answer using points and long essay and support your answers with examples.

Each company's marketing plan should focus on customer retention. Two examples of firms employing this strategy and an explanation are essential.

A summary for business plan on makeup Business Description: This section should provide a description of the business or idea, and should incorporate the following elements: Company’s Mission, Vision, Goals, Values and Objectives Reasons for Starting the Business Description of Product or Service Offered Business Model