topic 8 dq2

Consider a fitness center. Determine the types of organizational records that the center has available. Explain how these records are used in terms of marketing efforts. Do they effectively generate a consumer profit? If not, what other types of information needs to be solicited to generate an effective consumer profile?

Otobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them.

The objectives/goals section offers more specifics about why readers arereading the marketing plan. What does the company want to achieve, bothoverall and with this particular marketing plan?

Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan? This portion of the project provides a framework for the remaining assignments in the class Winer, RS (2004) Marketing management, 2nd edition Upper Saddle River, NJ: Pearson Education, Inc

Can You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…

Strategic management is a comprehensive process that involves planning, executing. and evaluating an organization's strategy to achieve its long-term objectives. This multifaceted approach requires a keen understanding of the external business environment, competition, and internal capabilities. Successful strategic management involves setting clear goals, formulating sound strategies, and aligning the organization's resources and actions with its mission and vision. Regular monitoring and adjustments are essential as external factors and industry landscapes evolve. Additionally, effective strategic management involves engaging stakeholders, fostering innovation, and adapting to emerging trends to ensure the organization remains competitive and resilient in a dynamic business landscape.   Question: How can organizations strike a balance between maintaining a consistent long-term strategic vision and the flexibility to adapt to unforeseen changes in the business environment?

The following table contains the components of marketing management required. I will transfer each component to the appropriate column: Marketing management Aspects of marketing management components Administrative Consumer Consumer Marketing Process Need Desire Mix Distribution of products Control over the project's products Products you want to purchase Directing marketing activities Promotion of the project products Organization of marketing resources Must-have products Pricing products Planning of marketing process System outputs of goods and services

Marketing is a social and a managerial process involving many activities that aim at enabling individuals and groups to obtain what they need and what by creating and exchanging something of value with others a)        Discus  this statement clearly demonstrating the importance of marketing  in organizations

Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…

What decision-making level do the stakeholders, or should the stakeholders, have in the process? What role does a communication plan have in the strategic planning process?

2-11. How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process?

124)  Identify an important difference between strategic planning and market planning. 125)  How are marketing objectives different from corporate objectives? 126)  Why is it important to consider marketing as an investment rather than as an expense? 127)  A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.

Big Data : Select an organization that employs a highly personalized approach to selling products or services to its customers online. Ideally, this is one that you have used in the past so that you are more familiar with it. What are some different ways that the selected organization employs personalization in its marketing efforts? What are some specific actions/behaviors that customers engage in on the organization’s website that enable personalized marketing efforts you identified above? What are some specific actions/behaviors that an organization could collect data on that might provide evidence that the personalization efforts identified above have had a positive effect? Which type of marketing analytics approach(es) (Descriptive, Diagnostic, Predictive, Prescriptive) would be best suited for establishing the value of personalization for the organization?

Explain Korey's model that consist of three discrete major phases: (1) preliminary analysis phase, (2) strategic planning phase, (3) strategic management phase