MKT 665 Final Project Submission

Outline* the extended marketing mix 7Ps and explain how the development of the extended marketing mix could contribute to effective marketing planning for the new product.

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?

Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples. Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.

Task 5 The product cycleYou tell about the product life cycle for an entrepreneur in the process of developing a new product. Which of the following statement (s) do you say to the entrepreneur (which statement (s) are correct (a) statements): Select one or more options: A) The product life cycle is used as a segmentation variable to segment a market B) The stages of the product life cycle can be a guide for companies in what an appropriate marketing strategy can be C) The product life cycle looks exactly the same for all offers D) You can see the product life cycle at different levels, such as product class or brand E) The time it takes for different offers to go through the stages of the product life cycle varies

Select the correct brand extension strategy for Cadillac including an apple iPad as the screen in their latest vehicle. A line extension  B category extension  C co-branding  D store brands

Management and Marketing

Thanks in advance

Critical Thinking Brand elements and brand equity aredistinct. Virtually all products will have a brand name, alogo, utilize certain colors, have a slogan, and so on, yetthe degree of brand equity varies significantly.Outline the key differences between brand elements and brand equity. What advantages do strong brands have over weak brands in the marketplace?In your opinion, what are some of the most effectiveways to build a strong brand?

Create a new product for Kellogg's company that could be an extension of an existing brand(family branding) or totally new branded product(individual branding) In order to assist in developing the marketing plan, the report should cover the following sections 1. introduction 2. Business mission statement (Source either from the company or your decision) 3. Marketing environmental analysis    External environmental analysis Macro-environment: PESTLE analysis Micro-environment: Porter’s Five Forces Internal environmental analysis: SWOT and TOWS analysis (both in a table format listing a few key points – the SWOT and TOWS tables are not included in the word count) Optional: BCG Matrix (not included in the word count) 4. Marketing objectives ( develop SMART objectives based on marketing environment analysis) Based on UK marketing. Please use your own words. Many thanks

Creative Homework/Shorr Projecr Assume that youare employed in the marketing department of a firmthat is producing an electric scooter. In developing thisproduct, you realize that it is important to provide acore product, an actual product, and an augmentedproduct that meets the needs of customers. Developan outline of how your firm might provide these threeproduct layers in the electric scooter

Task 10The subject of MarketingMark the statement or statements below that are correct:   According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumer

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

Make BeatBox beverage company marketing program  as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

mcqs 19.The group of founders, key employees, and advisers that either manage or help manage a new business in its start-up years."a)New venture teamb)Concept testc)Characteristics of attractive industriesd)Industry 20.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis 22.A(n) ___ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ___ is a thought, an impression or a notion."a)"scheme, notion"b)"opportunity, idea"c)"idea, design"d)"idea, opportunity 23.To affirm that the proposed product or service is desireable and serves a need in the marketplace.a)Approaches to assessing product demandb)four components of feasibility analysisc)Components of Product/ Service desirabilityd)Product/ Service feasibility analysis

91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…

Mobile phone, once seen as a fashion accessory, has been one of the fastest growing technologies and necessities in the world to date. Against the backdrop:1. Interpret and describe the significance of the role of product designers in light of what was already know about products2. Explain any new understanding.3. Propose a model to that effect

Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods Effect

Explain Porter’s five forces model for H&M, a key brand in the fashion industry. Note: need every point introduction, explanation, conclusion

Please read online materials/articles about the THE FUTURE OF MARKETING.Draft a two to three paragraphs maximum

Product, price, place, and promotion Discuss the 4P’s of marketing mix with Netflix strengths and weaknesses compared to disney

marketing plan for home owner   Focus, Objectives and Issues • What is to be achieved with this plan. • Specific statement of what will be accomplished over the planning period (usually one year). • Should be achievable, measurable, written in quantifiable terms (e.g., sales in $ or units) and should be consistent with the organization’s objective

Feedback from my professor on the market plan I wrote:  Your product strategy section reads more like a product description. The strategy section is based on the product lifecycle stage and should articulate how you plan to strategically get your product to be tried, referred to, etc., within the target audiences you define.   My paper I wrote: (I need some assistance on his feedback based on my paper, please):       Product Strategy:             The app is designed to connect mental health providers and their patients for the treatment and collaboration of mental health symptoms and diagnosis. The app offers a range of features, including mental health providers able to connect, secure messaging, video conferencing, and access to learning materials. The app is designed to be user-friendly and accessible to mental health providers and patients of all levels of technological proficiency. It is the only app available to meet the needs of all area providers to collaborate, while patients…

Introduction to Business   ​​CH11: Creating Products and Pricing Strategies to Meet Customers’ Needs Quiz 1) Define and provide examples not provided in class of the following terms: a) Relationship Marketing b) Marketing Strategy c) Marketing Mix （Professor's Class sample：restaurants, apple,Amazon) ​

Define product according to these three major perspectives.a. Marketing Perspectiveb. User Experience (UX)c. Product Management

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

Launch a newly product "laptop" of the following products for completing your marketing plan. 1. Corporate Objective  2. Marketing Objectives and Strategies (The product you are launching) 3. Setting Marketing objectives 4. Characteristics of the product 5. Market Potential 6. Market Segmentation 7. Target Market 8. Product Positioning 9. Objectives of each promotional activity

Use ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability   Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketing

State the management commitment and the objective of the HACCP plan [Scope, Product description (set yogurt) and intended use]

1. Select a product category and after drafting positioning maps that represent the competing products in that particular category (based on your own perceptions), find possible market opportunities or gaps in the positioning maps that have yet to be filled. (Please refer to the picture) 2. Why do we say that perceptions count more than reality, at least in the world of marketing?

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention

Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.

Marketing plan for we’re a pressure washing business that clean people’s house siding and driveways  Focus, Objectives and Issues• What is to be achieved with this plan.• Specific statement of what will beaccomplished over the planning period(usually one year).• Should be achievable, measurable, written inquantifiable terms (e.g., sales in $ or units)and should be consistent with theorganization’s objectives.   i don't need an essay

Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything!• Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style,goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.• Make a profile of at least 3 different users by combining the characteristics defined in the last step. (A user profile you can use as a model or make your own:https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)• Choose one user profile that you think is the most applicable to your product. Why is that user profile more applicable than the others?• Create a list or table of needs of the user you picked. Think carefully about what might be important to that user; not other users…